[vc_row][vc_column][vc_column_text] Marketing automation on the rise; social media going ballistic; location-based marketing ramping up – we certainly saw some major changes in the brand management landscape in 2012. But what do we predict as the key brand management trends in 2013? 1. The power of the story Word is that John Lewis generated £91…
[vc_row][vc_column][vc_column_text] Brandworkz USA VP Thomas Aabo recently had a meeting with Wolff Olins in their New York office to show them some of the new features in our Brand Management Software and digital asset management systems. Spencer Phillips of Wolff Olins explains that he went through a demo with our faux smoothie brand Frootini. He…
[vc_row][vc_column][vc_column_text]Not Apple, not General Motors, not Microsoft. If we’re talking the really big brands currently dominating American consciousness, we’re talking politics—the 2012 US presidential election, specifically. While the Democrats and Republicans slug it out in a bid to win the hearts and minds of voters, the essential need for closely controlled brand management becomes ever more evident.…
[vc_row][vc_column][vc_column_text]Creating effective and consistent marketing with technology has been a trend for a while now – but what do you do when the majority of your business is still in the ‘real world’. Much is said about production efficiencies, just-in-time delivery, virtual offices and so forth. They save money. They make the world a better and…
[vc_row][vc_column][vc_column_text]The world is experiencing some extraordinary economic conditions. Who ever thought that a growing number of European countries would find themselves on the edge of financial collapse? This uncertainty is affecting businesses across the board and no-one, including B2B companies, is exempt from the pain that this recession is causing. The levels of uncertainty are…
[vc_row][vc_column][vc_column_text]Brant Long, Global Brand Director at property consultancy Jones Lang LaSalle discusses building a global brand from a decentralised business and explains what marketers can learn from TV’s The Wire. Your logo and outfacing communications may be bold examples of corporate design, but the internal perception and management of any brand requires subtlety, sophistication and…
[vc_row][vc_column][vc_column_text] Clothing and food retailer Marks & Spencer (UK) recently announced plans for brand extension M&S Bank, with branches to be located in its stores. Wholly owned by HSBC, the bank’s brand is, nonetheless, fronted by M&S. Some believe the brand extension could be a canny move by the retailer because 15% of its customers already…
Catch Jens Lundgaard and our JLL client, Brant Long, presenting on how to go from being Brand Police to Brand Champions in your company. They discuss how, with brand and digital asset management software, JLL have developed a global brand. The video is available to watch below.
