[vc_row][vc_column][vc_column_text]Welcome to the Q4 edition of the Brandworkz News Review, your roundup of all thing brand, marketing and brand management. This quarterly series highlights the most valuable brand and marketing stories that made the headlines, best practice tips from third party sites, developments in the world of brand management and take a look at some…
[vc_row][vc_column][vc_column_text]Get to know the Brandworkz team a little better with our new interview series. This month we chat with Steve McGowan our Head of Business Development. How long have you worked at Brandworkz? Almost 6 years – my longest single stint anywhere. Tells you something. What does a typical day look like for…
[vc_row][vc_column][vc_column_text]Next up in our new series of quick interviews with Brand Managers from around the world is Ian Louden from ArcelorMittal. What is your name, and what do you do? Ian Louden, Head of Brand Worldwide, ArcelorMittal. What does your company do/make? ArcelorMittal is the world’s leading steel and mining company. What…
[vc_row][vc_column][vc_column_text]Thursday 19th November 2020 was a key date for any gamer – the release of the new Sony PlayStation 5. Since its first iteration in December 1994, PlayStation has been a behemoth of the gaming industry, and indeed the marketing world. You try finding a teenager who doesn’t know what a PlayStation is. That said,…
Marketing is a digital business these days – yet, in some organisations, the internal processes or operations that enable much of this digital capability are still lagging woefully behind. At Brandworkz we often hear from potential clients who are beginning to struggle with legacy systems. A common problem is a continuing reliance on File Transfer…
[vc_row][vc_column][vc_column_text]First up in our new series of quick interviews with Brand Managers from around the world is our very own brand guardian Neil Monahan. What is your name, and what do you do? My name is Neil Monahan, and I am Head of Marketing at Brand Management Software provider Brandworkz. What does your…
[vc_row][vc_column][vc_column_text]Welcome to the new Brandworkz review of all things brand, marketing and brand management. This will be a quarterly series where we highlight some of brand and marketing stories that made the headlines, best practice tips from third party sites, developments in the world of brand management and take a look at some of the…
[vc_row][vc_column][vc_column_text]Get to know the Brandworkz team a little better with our new interview series. First up this month is John Smit our New Business/Channel Sales Manager who has some very exciting news to announce! How long have you worked at Brandworkz? About a year and a half now – it’s absolutely flown by! …
[vc_row][vc_column][vc_column_text] Is there a such thing as too much brand control? Maintaining brand control is the natural reaction that most brand managers have when it comes to brand management. As I know this myself only too well, this is never truer than after a rebrand! After a recent brand refresh, I was determined to ensure…
[vc_row][vc_column][vc_column_text]“One brand, one voice”. It’s a maxim that you hear often, and quite rightly so we believe. But what does it mean? Why is having a united and consistent brand so important for an organisation, even internally? Along with sharing a vision and values, sharing a consistent brand identity (both visually and verbally) can be…
