Brandworkz was mentioned in this week’s edition of Shortlist Magazine, a men’s lifestyle magazine. This week Brandworkz Brand Asset Management Software Founder and CEO, Jens Lundgaard was recently in America. In his search for something to eat Jens began scouting suitable restaurants, when he noticed some interesting names for restaurants and bars, with one…
[vc_row][vc_column][vc_column_text]Brant Long, Global Brand Director at property consultancy Jones Lang LaSalle discusses building a global brand from a decentralised business and explains what marketers can learn from TV’s The Wire. Your logo and outfacing communications may be bold examples of corporate design, but the internal perception and management of any brand requires subtlety, sophistication and…
No-one can fail to have been inspired by the 2012 Olympics we have just witnessed. Sports men and women competing at the top of their game to win the highest prize possible in sport. They invest years preparing for the moment they go for gold. It is humbling and also motivating to witness that determination…
[vc_row][vc_column][vc_column_text] Clothing and food retailer Marks & Spencer (UK) recently announced plans for brand extension M&S Bank, with branches to be located in its stores. Wholly owned by HSBC, the bank’s brand is, nonetheless, fronted by M&S. Some believe the brand extension could be a canny move by the retailer because 15% of its customers already…
Businesses with strong, consistent, well managed brands have higher market valuations than their competitors, but building brand value involves much more than developing a great looking visual identity. Brand building is all about managing the customer experience whether that is through your products, packaging, price, advertising communications, website, email marketing or even your sales personnel.…
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and Marketing Directors, as well as many Branding and Marketing agencies. Silicon Valley is of course incredibly dynamic and forward-thinking when it comes to software and technology across every industry sector. Indeed, one of our own clients is located…
Brand building is one of the few differentiating factors that marketers can fully control, says Jens Lundgaard, Founder and CEO at Brandworkz How do you build and manage a powerful brand, differentiate yourself from the competition and build your business? More than ever branding and good brand and digital asset management are the keys to…
Controlling brand management and consistency is a struggle that many if not all brand and marketing managers face over the course of their working lives. Keeping track of a global brand across a myriad of communication channels is key to maintaining its strength, which translates into customer acceptance and ultimately sales. Brand consistency is vital…
Catch Jens Lundgaard and our JLL client, Brant Long, presenting on how to go from being Brand Police to Brand Champions in your company. They discuss how, with brand and digital asset management software, JLL have developed a global brand. The video is available to watch below.
How many businesses do you know that have fragmented over time, resulting in different business divisions behaving or communicating independently from the rest? I can think of many. This lack of brand unity can either be caused by business mergers and acquisitions; companies are put together in a hurry and when there are frequent are…
