Poverty, struggle, dignity, purpose and pride aren’t often terms used by banks. But these make up the central message of TSB, Britain’s self-proclaimed ‘newest bank’, following its release on to the high street by Lloyds Banking Group, which acquired it in 1995 and will resell it next year, according to EU competition rules. What is…
[vc_row][vc_column][vc_column_text]Ralph Windsor of Digital Asset Management News has written a review of our latest brand management software release, Brandworkz Version 6.0. Brandworkz 6.0 proudly boasts no new features but is packed with usability enhancements and now has mobile device support. The review features quotes from our Head of Development Joel Stobart and offers interesting insights…
Brandworkz Founder and CEO Jens Lundgaard sat down with Jeremiah Karpowicz of The DAM Coalition to discuss Brandworkz and the future of digital asset management software. We had an opportunity to talk with him about their software and how it can and has impacted individuals and companies across the world. Their platform is more than…
Any brand manager will be only too well aware of the pressures that go with a new rebranding strategy. But the recent run of high-profile rebranding launches that have backfired badly, including Everton FC (as reported in Design Week recently), has pointed up even more sharply the need for caution and prudence in rebranding strategy…
We attended the fascinating film and debate around Interaction Design last week at the V&A. On the panel were Kat Holmes from Microsoft, Josh Morenstein of Branch Creative and Nicolas Roope from Poke. Moderated by Tom Basset, the film’s creator, the debate centred on how interaction and user experience design are shaping consumer perceptions of…
[vc_row][vc_column][vc_column_text] Brandworkz, the specialist provider of digital asset management and brand asset management software has today revealed that it has won business with 25 new brands to date in 2013, representing a double digit growth in turnover. The UK headquartered company has recently won business in the USA with Transitions Optical, manufacturer of photochromic eyeglass…
[vc_row][vc_column][vc_column_text]Way back in 1597, the philosopher Sir Francis Bacon remarked, “Knowledge is power.” But in today’s world of rapid communication and dissemination of information, we might add that it is actually the sharing of knowledge that really cuts it in the power department. And that’s true in all areas of life, but especially so in…
[vc_row][vc_column][vc_column_text]Another triathlon is in the books. I’ve recently gotten into this crazy sport and have found triathlons to be quite addictive. Maybe because it’s acceptable to run around in lyrca for a few hours without anyone questioning you or maybe it’s the overwhelming feeling of accomplishment on completing the race. I’m going with option one!…
A rebranding exercise is an exciting project for any company. But it will present challenges too, not least because the process, from concept to roll-out, can take months if not years to implement. The value that your brand represents to your overall company value can be as much as 15%, and in the case of a business…
Our interaction with many brands is almost exclusively screen-based now – through a website, phone app or other screen interfaces, such as cash machines or self-service supermarket checkouts. Yet an often overlooked part of the branding and brand design is how compelling your visual identity looks onscreen and how easy it is to interact with…
