[vc_row][vc_column][vc_column_text]The 2014 Sochi Winter Olympics have officially started, but they have already been dubbed the worst in history, apparently due to numerous operational and ideological issues. Corruption. The Olympics are $40 billion over budget costing Russia a staggering $51 billion and some of this money can’t be accounted for. Construction setbacks. With the first wave…
Brandworkz, the specialist provider of a digital asset management software and marketing management platform has launched operations in Australia to service existing clients and expand its reach to the Asia Pacific region. Grant Gebert has been appointed to manage and run the Brandworkz Asia Pacific business from Melbourne, Australia. He will ensure that new and…
[vc_row][vc_column][vc_column_text] Digital Marketing Predictions I think we’re in for an exceptionally interesting year – with its fair share of exciting innovative trends and ideas. More specifically I think the strongest influences will be content and data. I see analytics and data taking the lead in marketing decision making and content increasingly becoming more visual. But…
[vc_row][vc_column][vc_column_text]As the year draws to a close, I thought it would be fun to look back at my predictions for brand management in 2013. They are all still relevant to marketing and brand management going into next year but let’s see how accurate I was 12 months ago! 1. The power of the story…
[vc_row][vc_column][vc_column_text]The team from brand asset management provider Brandworkz were treated to a special Christmas party last week when we headed off to Revolution Karting in Mile End for a spot of motor racing. Divided into two teams, we were pitted against each other in five qualifying races. With competitive spirit flowing, there were some exciting…
The power of branding will be proved if a review on plain packaging for cigarettes leads to new laws in England. Since last December cigarette packets in Australia have been confined to a drab olive green (a colour with a proven low appeal), bear photos of smoking-related disease, and, crucially, are only differentiated by the…
We were excited to host our latest Users Group Meeting at our London office last week. This time we were joined by eight of our clients from the USA and one from Germany who participated by webinar and watched the presenters on video along with the UK clients in the room with us. The newest…
Jens Lundgaard looks at some of the recent charity rebrands One of the biggest success stories in the third sector, Movember is well underway and is the UK’s most talked-about charity of 2013, according to the Charity Brand Index this month. Movember was hatched by a group of pub-mates in Australia in 2003 and in the…
Brandworkz, the specialist provider of brand management software and digital asset management presented to exhibitors at World Travel Market, the leading travel industry exhibition in London, to help the travel and tourism industry players promote their destinations and brands more effectively. The company has strengthened its tourism industry client roster by winning business from Turismo…
He’s been saving the world from assorted villains these past 50 years – and now James Bond is backing Britain. Currently being aired in 21 countries, VisitBritain’s new promotional campaign has put 007 on the case. VisitBritain’s ‘GREAT Britain’ campaign also draws together major events, sporting achievements and commercial partners to promote the UK as a…
