[vc_row][vc_column][vc_column_text]It is extreme sport season here at Brandworkz as three of our team have taken part in mud-drenched mayhem at endurance events over the last couple of weekends. Brandworkz digital asset management lead front-end developer James Seabrook completed Tough Mudder at the beautiful Belvoir Castle in Grantham with a group of friends. They didn’t get…
According to Anatoly Roytman “Customer experience is now clearly at the heart of digital transformation, and digital is at the centre of that customer experience.” We believe that digital transformation is a process of reinvention centred on wholesale re-evaluation of how to put the customer at the very heart of the business. In our latest…
Brandworkz Head of Product Hari Walters recently took some time out of his busy schedule to discuss the latest release of our digital asset management and brand management system, Brandworkz 7.1 In the video Hari discusses some of the new search features in Brandworkz 7.1, what he thinks users are looking for from a good search…
[vc_row][vc_column][vc_column_text] Brandworkz, the brand management software and digital asset management software company has today launched software version 7.1 with significant improvements to search, infrastructure and reliability. This release of software version 7.1 sees improvements in three key areas: A complete overhaul of the Search Major infrastructure improvements as Brandworkz moves hosting to Amazon Web Services. Other improvements…
[vc_row][vc_column][vc_column_text]The title of this blog probably sounds like common sense; of course you’d want to protect your brand investment. Who wouldn’t? However, it’s not always as easy as you think it would be. Many thousands of pounds are spent directly and indirectly on brand every year. Good brands can increase a company’s value. Brand is…
Customer experience is becoming a key focus in marketing right now. A report just published by the Economist Intelligence Unit and Marketo found that three quarters of marketers surveyed predicted that in three to five years time the marketing function will be almost entirely responsible for overseeing customer experience. You know things really are changing…
Your digital assets have never been more essential to your business. Customers expect to interact with your brand through multiple channels and in multiple file formats. Everything from video to images is required to portray your brand and its products in the right light to customers on and offline. But managing digital assets can be…
Marketing has changed. Customers are now taking control and are looking for a consistent brand experience. In the latest in our series of 60 Second Showcase videos, Brandworkz Digital Marketing Manage Neil Monahan looks at how marketing has changed and why brands should ensure that they deliver a great brand experience to their clients and…
[vc_row][vc_column][vc_column_text]How to innovate in healthcare marketing while remaining compliant Every marketer is focussed on innovation. We exploit new digital marketing channels and develop creative content to engage and retain customers. However, what makes it hard for healthcare marketers is the need to navigate complex and constantly changing regulations in the journey to new ways of…
The voice of the consumer has never been so powerful. Social media and online reviewing have given customers and their experiences a phenomenal opinion platform, a value and status that cannot – and isn’t – being ignored. As consumers we all put certain brands above others and in return expect them to deliver on their…
