[vc_row][vc_column][vc_column_text] Marketing automation on the rise; social media going ballistic; location-based marketing ramping up – we certainly saw some major changes in the brand management landscape in 2012. But what do we predict as the key brand management trends in 2013? 1. The power of the story Word is that John Lewis generated £91…
[vc_row][vc_column][vc_column_text]The team from brand management software provider Brandworkz were treated to a Christmas outing with a difference last week. We jetted off for a spot of skiing and snowboarding in the picturesque mountains of … The Snow Centre in Hemel Hampstead. After a day of matching outfits, mulled wine and macho speed racing, we headed…
[vc_row][vc_column][vc_column_text] Brandworkz USA VP Thomas Aabo recently had a meeting with Wolff Olins in their New York office to show them some of the new features in our Brand Management Software and digital asset management systems. Spencer Phillips of Wolff Olins explains that he went through a demo with our faux smoothie brand Frootini. He…
[vc_row][vc_column][vc_column_text] Brand management software company, Brandworkz, has announced the release of its version 5.1. The new release includes functionality for hierarchical metadata, video transcoding and multi-language capability. London (PRWEB) 19 October 2012 – The Brandworkz brand asset management version 5.1 software release makes additional tools available within the system to marketers looking to control and…
Brandworkz hosted another successful Users Group Meeting at the office this week. Our clients came along to meet other users, learn about new features in our release 5.1.1 and provide valuable input on UI updates due to be implemented in our next releases. Jens (CEO), Joel (Head of Development) and Ollie (Head of UI) gave…
[vc_row][vc_column][vc_column_text]Not Apple, not General Motors, not Microsoft. If we’re talking the really big brands currently dominating American consciousness, we’re talking politics—the 2012 US presidential election, specifically. While the Democrats and Republicans slug it out in a bid to win the hearts and minds of voters, the essential need for closely controlled brand management becomes ever more evident.…
[vc_row][vc_column][vc_column_text]Creating effective and consistent marketing with technology has been a trend for a while now – but what do you do when the majority of your business is still in the ‘real world’. Much is said about production efficiencies, just-in-time delivery, virtual offices and so forth. They save money. They make the world a better and…
The last IPA Bellwether report indicated that UK marketing spending had fallen due to deteriorating business confidence and cost-cutting measures. Marketing budgets were hit by weaker than expected sales and concerns about the strength of the economy in Europe. In the face of reduced budgets, the challenge for marketers is to find ways to become…
Your brand guidelines and brand manual are the most important documents your company will ever produce. A bold statement, but the truth is that these documents are your brand ‘bible’. They communicate why you exist, tell your brand stories, and communicate how it should be expressed. Everyone tasked with communicating your brand should be consulting…
[vc_row][vc_column][vc_column_text]The world is experiencing some extraordinary economic conditions. Who ever thought that a growing number of European countries would find themselves on the edge of financial collapse? This uncertainty is affecting businesses across the board and no-one, including B2B companies, is exempt from the pain that this recession is causing. The levels of uncertainty are…
