Word from the Society of Digital Agencies research is that 76 per cent of marketers are actively creating significantly higher volumes of content. Forester Research reckons it’s more like 90 per cent. But whatever the figures it’s a sure bet that, as a marketer yourself, you’re seeing a big increase in the amplitude of content,…
It is that time of the year when much is written about the next innovations in technology – not least digital asset management. This article isn’t so much about the major hype items going on it tech at the moment – chatbots, Alexa-type voice-input, and so on. In my opinion in many cases, these still…
Last week saw Brandworkz Brand Management Software host the latest in our series of Client Sharing Events in London. This event was based around creating Client Connections and establishing an environment where marketers can share their experiences. The five presentations from Brandworkz clients, partners and team members covered a range of different topics examining how…
Brandworkz has just hosted another in our series of Client Sharing Events. Based around the idea of Client Connections, the event is not about us; it is all about our clients. The aim is to learn from each other by hearing talks from marketers in varied industries who use Brandworkz to solve some of their…
Marketers are becoming increasingly responsible for buying marketing related technology and services for managing digital files. Here at Brandworkz, we are seeing a growing trend for marketers to implement a digital asset management platform, sometimes also called an online brand management portal. In line with this trend, marketing and brand teams in global companies are…
[vc_row][vc_column][vc_column_text]Digital transformation is rapidly changing the way businesses are working and has even more potential to dramatically alter the way brands behave internally and externally. More and more brands are starting to see the potential of digital for engaging their customers, streamlining processes, delivering an exceptional brand experience and creating a great internal culture. Simply…
[vc_row][vc_column][vc_column_text]What is brand asset management software, what problems does it solve and how can it help marketers? We get asked these questions often here at Brandworkz, so we’ve put together an infographic that explains all. The data comes from interviews and research we’ve done amongst our clients over many years. What we’ve learnt is that…
[vc_row][vc_column][vc_column_text]Here at Brandworkz we love helping our clients to deliver exceptional brand experiences. This week we are highlighting three case studies from our clients to illustrate how they use Brandworkz to manage their brand and content, align their internal teams and deliver consistent brand experiences across multiple countries and channels. 1. Dr. Martens Iconic British…
Have you been struggling with how to achieve a consistent brand experience? This is a question Brandworkz set out to shine a light on in our Workshop at the Festival of Marketing a couple of weeks ago. As marketers we are only too aware of how important a consistent brand experience is in attracting and…
We are excited to be hosting another in our series of Brandworkz Client Sharing Events, on Wednesday 22nd November at the Covent Garden Hotel, London. An informal event, it is where Brandworkz clients present to each other and share the secrets of how they use their Brandworkz digital asset management and Brand Management Software platforms…
