Ailing supermarket chain Morrisons, which recently announced the biggest downturn in sales at a listed supermarket in decades and a massive profit warning, has resorted to price cuts to boost its brand. In May it revealed, using the lacklustre strapline ‘it’s the new cheaper Morrisons’, that 1,200 products were being discounted making the chain, equally…
Back in late May when the merger between Carphone Warehouse and Dixons Retail was announced many marketers weighed in on their thoughts about the new name, Dixons Carphone. At Brandworkz, we also put our thoughts into writing in an article for DesignWeek. Dixons Carphone seems to us and to others to be an odd choice…
Brandworkz Founder and CEO Jens Lundgaard was treated by Aberdeen Asset Management to a day out at Cowes Week last week. Cowes week is a summer institution which involves over 8,00 competitions and up to 1,000 boats over the course of a week competing in the small town of Cowes on the Isle of Wight.…
[vc_row][vc_column][vc_column_text]Brandworkz is excited to announce we’ve added another member to the team. Meet James Seabrook. He is our newest Front End Developer. James is our go to man for skinning sites, adding the company colours, logos, fonts and other brand elements. As we offer bespoke look and feel to all our clients he is quite…
I think it’d be nearly impossible to have not noticed Airbnb’s rebrand last week. It has been a popular topic of conversation on social media, even trending on twitter for a time. While there was some backlash in response to the new logo with references about it looking like a certain piece of female anatomy…
Blake Cahill, Head of Global Digital Marketing at Phillips, is unequivocal about the importance of understanding today’s fast-moving mobile and social technologies. ‘As a marketer,’ he says, ‘if you don’t understand those technologies well and how they’re being used by relevant audiences, it’s going to make it incredibly tough for you to do your job…
This week we held our Q3 User Group Meeting for our UK clients at our neighbouring gastropub, the Pig and Butcher. Thank goodness for friendly neighbours prepared to let us use their space, as it was the hottest day of the year thus far and we had too many clients to host the meeting in…
On Friday I had the pleasure of returning to my alma mater, Henley Business School, for a day of fun and sunshine at the Henley Royal Regatta. I was able to show off the school to our CEO, Jens Lundgaard and my colleagues, Anna Cotton, Head of Marketing, Rajeev Jolly, Head of Project Management and…
The demands on a marketer’s time are ever-expanding and research by integrated brand management technology company, Brandworkz has revealed that marketers and brand managers are wasting an average of almost one hour, or 10%, of every day, fielding requests for digital assets such as images, logos, marketing artworks and documents from internal teams and external…
Brandworkz, the marketing and brand management software company, announces today that it has won new clients in the UK and US including Reward Gateway, TDSi and a global insurance company, amongst others. Reward gateway is an employee benefit company which creates communication plans for its 1,000 customers worldwide. The company will use the Brandworkz platform…
