In a market filled with more noise than ever, having cohesive, consistent branding that shouts your message loud and clear is a no-brainer. You know that, heck, even Brenda in Accounts knows it! The question is, how do you get there? While you might be more used to seeing it applied on the football field,…
You know marketing compliance is important, but it’s not easy. It requires a process for ensuring your organisation’s marketing content follows external or governmental regulations. Super sexy, right? Well no, but it is EXTREMELY important. Compliant marketing protects customers and ensures they are not misled or deceived — which, of course, protects your business…
The average company has a MarTech stack that spans 120 different tools.1 Of course, for many, this tangled web of tool choice was built with the best intentions. After years of trying to provide the right tool for every job, things just got out of hand — we get it. In theory, using a lot…
Brand consistency is the glue that holds your entire brand and marketing strategy together. Without it, you’d just be blasting out an incoherent mess of messaging held together by little more than your brand name… and some brands can’t even get that right consistently.1 Therefore, it should be little surprise that presenting your brand consistently…
Your brand is the face of your business. You’re trying to reinvent yourself, all while retaining the same recognition, trust and nostalgia that your old brand possessed. In fact, before even starting down this road, you should evaluate the reasons for a rebrand or refresh and ensure that they are genuine and necessary, Although a…
Brand management can feel a lot like herding cats. Particularly if you’ve recently rebranded, the need to chase down old permutations of your logo and stop outdated graphics from making it into social posts can seem endless. Of course, as a brand manager, you know all this. You’re probably thinking “yes… I hate our…
Brandworkz DAM supports over 500 different file types and counting — but so do a lot of other DAM systems, as well as what I would describe as online file systems like Box or Sharepoint for digital asset management software. So, does that mean you can confidently tick that requirements box when selecting a…
In my 25 years in the branding industry, I have probably been part of 50-100 branding and rebranding projects and I have the scars to prove it! Branding projects are hard. Of course, there are numerous and varied challenges to be overcome across the strategy, design and rollout phases. However, there are a number of…
[vc_row][vc_column][vc_column_text]London, UK Brandworkz is delighted to announce our new partnership with German-based technology company CI HUB. This new partnership will enable Brandworkz clients to access and use all of the digital assets stored in their Brandworkz Brand Management System within their Adobe CC applications. With the Brandworkz CI HUB connector, you will have a new…
[vc_row][vc_column][vc_column_text]Get to know the Brandworkz team a little better with our new interview series. This month we chat with Simone van Oosten our Senior Digital Project Manager. How long have you worked at Brandworkz? Over 3 years now! What does a typical day look like for you? I spent most of my day…
