There are some who claim that innovation is dead within the brand asset management and digital asset management industry. At Brandworkz we are consistently improving our offering based on the feedback we receive from our clients combined with industry analysis and wider technical innovations. As such we have created an asset management SlideShare presentation with…
[vc_row][vc_column][vc_column_text] Here’s a sobering fact: the British public currently rates the financial services industry at the very bottom of the heap for reputation. Yes, our financial sector comes in at number 26 out of 26 in a recent YouGov survey, even lower than the gambling industry at 25. The poll shows the public perception of…
In the world of technology, it takes an enormous amount of effort to build a product that people enjoy using. The secret? Simplicity. An interface that is easy and intuitive to use, but that can execute complex business tasks simply will get used again and again. But behind the seemingly effortless front-end of a successful…
The CIM Brand Health Summit held yesterday must be up there with one of the most interesting and high quality events we’ve been involved in here at Brandworkz. Brandworkz has been part of a large CIM brand experience research survey as the sponsor, and the results were unveiled at the Summit yesterday. Jens Lundgaard, our…
We held our first Brandworkz User Group meeting of 2016 on Wednesday and Thursday this week. We were delighted to host our UK clients at a User Group meeting at our London office where we showed them the latest features and improvements in releases 7.0.3 and 7.1. Along with a preview of the 2016 roadmap, there was…
[vc_row][vc_column][vc_column_text] Bringing the principles of customer engagement to the healthcare industry Two things we all know already… Under increasing competitive pressure, the healthcare industry has been witnessing a game-changing realisation of the need to provide customers with a really great brand experience. This situation has been compounded by the seismic shift of emphasis away from…
Market analyst Real Story Group have included Brandworkz digital asset management software in their latest Digital & Media Asset Management Reality Check Q1 2016. Our position within the matrix signifies our continual focus on developing new features to improve our digital asset management functionality. Please see the full matrix below. Find out more at https://www.realstorygroup.com/Reports/DAM/
From time to time a company will go through a crisis that affects the public’s perception and causes damage to the brand. These events put large amounts of pressure on different departments, not least of which is the marketing and PR department who must communicate clearly about what is going on and how the brand…
[vc_row][vc_column][vc_column_text]The much-anticipated Brandworkz London Christmas party was held on Friday 11th December this year. We started with drinks and cakes in the office during which the winner of our legendary ‘second-best employee of the year’ award was revealed. The award’s name is a company in-joke, but in seriousness, the staff vote for the person they…
We have been watching this year’s offering of Christmas TV ads and whichever country they are from, many of them share one clear trait. They are guaranteed to make you cry. Here’s Brandworkz pick of the best of the crop from around the world. Handkerchiefs at the ready. Edeka (Germany) This German supermarket brand…
