This digital asset management infographic looks at the 10 core characteristics of a great digital asset management system as outlined by the DAM Foundation to ensure that buyers get digital asset management systems that are fit for purpose. The DAM Foundation is an organization that brings standards and best practice to the digital file management…
We’ve seen how much marketing is evolving and became a technology-powered discipline. Digital Asset Management is playing a significant role in empowering marketers and brand specialists all over the world to deliver a consistent customer experience through an integrated marketing strategy. There are many valuable articles written to educate marketers and business people about how…
In our blog a few weeks ago we looked at what customer experience is and how it is key in helping you to differentiate your brand from your competitors, create a loyal customer base and build a strong brand that customers will trust. In an EY survey to over 32,000 retail bank customers globally they…
[vc_row][vc_column][vc_column_text]Barack Obama certainly stirred up some ferocious debate a few years ago with his cutting-edge ‘Obamacare’ proposals. But the effects of the president’s plans cut much deeper than the political wrangling surrounding the proposals themselves. Since the Patient Protection and Affordable Care Act was signed into law in 2010, the changes have compelled the US…
[vc_row][vc_column][vc_column_text]As we’ve written about before on this blog, there are a number of challenges for those working in Financial Services marketing. We’ve created an infographic which identifies the top three and gives our suggested solutions and how brand management tools can help. Do you recognise the issues here? To learn more about Brandworkz for Financial Services…
Brandworkz 6.3 New Feature: Zipping Previously Brandworkz digital asset management has limited the size of zipped downloads to 250MBs. Thanks to a combination of new server infrastructure and new queuing systems we are now able to offer users the ability to download zipped files of up to 25GBs. Some key points about the new zipping…
[vc_row][vc_column][vc_column_text]In software release 6.3, we have focused on how Brandworkz can improve marketing processes, giving our clients the ability to adhere to brand and industry compliance rules in an automated way, reducing dependency on manual processes. We have also given certain sections within Brandworkz a UI overhaul to improve the overall look and feel of…
[vc_row][vc_column][vc_column_text]In our latest blog series we’ve been looking at some of the common issues and challenges faced by marketers in the financial services industry. One of the top challenges is consumers’ lack of faith in financial organizations. The 2014 Edelman Trust Barometer found that only 48% of consumers globally trusted companies in the financial services…
[vc_row][vc_column][vc_column_text]We’ve been so busy moving into our new office and getting 2015 under way that we haven’t written about our lovely staff in a while. So, meet Martin Powell. Martin is part of the development team here at Brandworkz. He’s a back end developer, so he helps write the code for the software – essentially…
Brandworkz went back to school on Monday! Abigayle Norman, Content Marketing Manager, and Jens Lundgaard, Brandworkz CEO had speaker engagements at Henley Business School and the University of East Anglia respectively. I went back to Henley Business School where I earned my Master’s degree in Marketing and International Management back in 2013. I went to…
