Christmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit can be felt. High-street coffee shops are getting involved in the Christmas fun by extending their brand power with feel-good festive cups, but some are more successful than others. Waitrose Waitrose has struck gold…
[vc_row][vc_column][vc_column_text] Brandworkz 7.0.3 focuses on improving the productivity of end-users Brandworkz, the brand management and digital asset management software company has today launched its software version 7.0.3 with significant improvements to the search feature. In answer to feedback from clients, Brandworkz has focused on metadata management in this release. Fast, good quality search in a…
[vc_row][vc_column][vc_column_text]Healthcare marketing is changing as patient behaviour is changing. Time was – and not that long ago – when people went straight to the doctor if they felt unwell. But now a rapidly increasing majority go straight to the internet. Patient use of the internet for health care research increased by 12% in the last…
Healthcare marketers are faced with issues that hold back their ability to innovate. Many healthcare brands are not set up to deliver digital programs and marketers must navigate a very complex and constantly changing set of rules within the industry. Here’s a brief brand asset management Slideshare presentation with a three-step guide on how to promote innovation…
Icebreaker is a highly successful New Zealand based outdoor apparel manufacturer whose brand is built on the stories of where the materials for their garments come from and people who wear them. Icebreaker have grown to a point where they are selling their products in eight markets, over 30 countries and across 2,000 stores around the…
Brandworkz has launched a new series of video content call a 60 Second Showcase. The purpose of these videos is to provide concise informed brand and marketing advice that is easily digestible. Here is the first video in the new series of videos looking at Brand Management Software. In this video, Brandworkz CEO Jens Lundgaard…
There has been a growing trend for marketing and brand teams to use their digital asset management platform more often. This is great, but here at Brandworkz we believe that every team within your business should use your DAM system because everyone within your whole organisation can affect your brand both positively and negatively. Everyone…
[vc_row][vc_column][vc_column_text] Volkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make many of its vehicles appear up to twenty times cleaner have left it facing fines, lawsuits and losses. It has also been nicknamed ‘the diesel dupe’. According to London marketing consultancy, Brand Finance, VW’s brand…
[vc_row][vc_column][vc_column_text] Brandworkz, the brand management and digital asset management software company, has won a number of new clients in the UK and USA including Mitsubishi Motors UK, Fortum & Mason, and the Asphalt Pavement Association, amongst others. The Japanese car company, Mitsubishi Motors, is implementing a dealer portal for their network of dealers around the…
Over the last number of years, marketing has become a very complex network of content that is generated by marketers, third parties and consumers. The job of the marketer has also changed: now a marketer is expected to create, manage and share accurate multi-channel content at every stage of the customer journey that is on…
