Many of you will have heard that Carphone Warehouse is merging with Dixons, Currys and PC World to become Dixons Carphone. I’m probably not alone in thinking they’ve come up with a terrible name – not least because the associations that spring to mind are somewhat dubious. One could of course argue that it really…
Another election, another Twitter blunder. A clutch of political hopefuls has (once again) come a cropper in the run-up to this week’s local elections. Tory council candidate David Bishop resigned earlier this month after retweeting anti-Islamic messages, while UKIP council candidate Harry Perry has been suspended by his party after tweeting that Islam was ‘evil’…
[vc_row][vc_column][vc_column_text]Brandworkz, the marketing and brand management software company, is pleased to announce that it has picked up a new client, A2Dominion. A2Dominion is a not-for-profit social housing company with properties in London and the South East. With over 34,000 homes, the company is one of the country’s leading providers of high quality housing and services.…
I have come across a number of stories recently, about brands that have tried to ignore their customers or their brand values (or both) in the process of repositioning. The outcome is rarely a good one. So, what does happen when senior management runs with a vision that doesn’t fit with what customers believe about…
If users struggle to use your digital asset management system, can’t find what they need or don’t enjoy the experience, then they won’t use it. It really is as simple as that. So how do you help them enjoy the experience and engage them to come back for more? Here are our suggestions. 1. Usability…
[vc_row][vc_column][vc_column_text]The marketing and brand management software company Brandworkz has today launched an internal Social Collaboration module as part of the Brandworkz platform. Comprising an internal Blog feature and Who’s Who listing of teams within a company, the Social Collaboration module enables marketers to build an online community within their company, align internal teams, share information…
Brandworkz CEO Jens Lundgaard rolled out the Brandworkz Roadshow in March 2014 with four bookings to speak at marketing and digital asset management events, both virtual and physical. The month kicked off with a guest lecture to the students on the Digital Asset and Media Management MA course at King’s College London. The MA addresses…
Technology for marketing went like the clappers in 2013 with new channels, technology and ways of communicating with consumers. Here are five trends for marketing technology which we heard about in 2013 which I think will become more meaningful in 2014. 1. Social media (again!) I know we’ve heard it all before, but social media…
[vc_row][vc_column][vc_column_text]Brandworkz, the specialist provider of marketing and digital asset management technology has today confirmed a strategic partnership with Differentia Consulting to provide QlikView self-service business intelligence analytics software for brand asset management. The advanced analytics offering, called Smarter.DAM provides complete information on the performance of digital asset management (DAM) activity using data captured by the Brandworkz DAM platform. It…
Brandworkz, the specialist provider of brand and marketing management technology will be exhibiting at Technology for Marketing & Advertising 2014 (TFM&A) at London’s Earls Court 2 on Tuesday 25 and Wednesday 26 February. This year we will be showcasing the latest version of our flagship marketing management platform, offering free Marketing Operations & Process Assessments and…
