Digital asset management (DAM) is already established as a must-have in sales and marketing. Indeed, DAM has become the veritable beating heart of the marketing ecosystem, where internal teams and third-party partners can access and use the brand guidelines and marketing materials they need at any time, anywhere. But now powerful new influences are coming…
The internet has transformed the way we buy products and services, there is now a lot more riding on our loyalty. In her latest 60 Second Showcase, Anna Cotton, Head of Marketing at Brand Management Software provider Brandworkz, looks at how brands can exceed their customers expectations by aligning their internal teams behind the brand…
[vc_row][vc_column][vc_column_text] What banking and financial services brands can learn from those who are doing it right. Savvy brands are putting user experience at the centre of their customer engagement strategies, and in today’s world, the focus is the smartphone. The mobile-first approach is becoming standard practice, and brand design is evolving with it. As more…
When Apple Pay launched in the USA in October 2014, more than a million credit cards were registered in the first three days. In the first six months after Apple Pay went live in the UK, more than 3.2 million journeys were made on the London transport network, originating from almost 200,000 smart phones. By…
Meet energy drinks brand CULT and their online marketing co-ordinator, Katrine Klitgaard. In this video, Katrine tells the story of CULT and their brand management platform. She reveals how the company is selling multiple products into numerous overseas markets through distributors, and how their Brandworkz site ensures these partners get the right, high quality marketing…
So we are out of the EU. Personally, I feel a bit like when someone you know has died. You don’t quite believe it, and it takes some time to sink in. Not that I’m a massive Euro-fan (some of the mindless bureaucracy drives me nuts), but I still thought we would be better in.…
[vc_row 0=””][vc_column][vc_column_text 0=””]Building a marketing technology company takes more than just a great product and a ready market. What’s needed is a person who can inspire potential end-users about how the platform will positively impact their working lives. Speaking to Steve McGowan, Brandworkz head of business development, his wisdom, knowledge and experience of digital asset management (DAM)…
Brandworkz is proud to be counted as one of the most transparent digital asset management vendors, having been included in the 2016 DAM News Vendor Pricing Survey. Conducted by Ralph Windsor from DAM News, it is the first of its kind in the DAM industry. We are delighted to be reviewed alongside our peers as we believe…
The Chartered Institute of Marketing has produced an infographic with key data from the research they carried out with brand asset management system provider Brandworkz into brand experience. The research was conducted with 2,200 marketing leaders working within international organizations around the world. It looked into some of the challenges and opportunities marketers face when aligning internal teams…
We are delighted to have been included as one of Capterra’s top twenty most popular digital asset management software products in 2016. The report ranks the top vendors in the DAM software market according to the number of customers, users, and social presence. According to Capterra, buyers often ask “which is the most popular option?”…
