Reputation management used to be easy. Brands would put out press releases, pay for a strategic ad slot, sponsor one or two notable causes, and reap the rewards — bit simplistic, we know, but you get the point. But nowadays your brand’s online reputation can be forever defined by a single blog post, newsletter,…
We want to clarify something off the bat: boosting your brand’s image isn’t the only reason you should be optimising your brand experience (though it certainly helps). A rock-solid brand experience is also key to improving your branding team’s work. While brand experience is more about the impression people get when they interact with…
Giving your customers, stakeholders, and ANYONE involved with your brand the best branding experience possible is a given for brand and marketing managers. But the secret ingredient to perfecting that experience is none other than brand consistency. That all comes down to making sure that your brand assets (images, videos, and other materials that…
That’s a good question (if we do say so ourselves). Brand asset management (BAM) basically does what it says on the tin — it’s software that helps you easily access, manage, and share your brand content, all in a single system. If you’re dealing with brand assets (the images, videos, basically everything that makes…
As any brand management professional will know, it can be a pretty overwhelming task to manage all of the little things that come with doing it well. With the variety of assets (things like images, graphs, and videos that make your brand what it is) and team members involved, each playing a crucial role…
Contextual advertising… viral videos… personalised content… insert other marketing buzzwords. Trying to keep up with all of them is enough to drive you crazy. It’s hard enough to stick to everyday tasks like your posting schedules and general workflows — now you have to make sure every piece of content is managed efficiently. How?…
Before we get into the HOW of choosing a digital asset management system, let’s quickly recap on the WHY. The increasing push to take up any and every kind of digital channel has fuelled the need to create and manage a huge volume of digital brand content. For today’s brand managers and marketers, organising…
Branding is not just about having an impressive logo, a witty tagline, or a unique font. Yes, they’re still important (and the most fun to brainstorm over), but what you need to prioritise to make sure your great branding ideas actually deliver is consistency. The problem is that consistency is harder to strive for…
Put your hand up if you work in branding and you’re stressed out. OK, maybe you didn’t put your hand up while sitting alone in front of your screen — but we bet that you thought: “yes! That’s me.” We get it. Being a brand leader is not a walk in the park. Of…
Any and every business, regardless of size, deserves the best branding strategies possible. With that said, we should address the elephant in the room: small businesses don’t usually have the budgets required to carry out those strategies in the first place. But taking up a digital asset management (DAM) system is an easy win.…
