[vc_row][vc_column][vc_column_text]Award-winning Brand Management software platform Brandworkz is delighted to announce that they have been selected by HLB to implement a worldwide Brand Management solution. HLB is a global advisory and accounting network, employing over 29,000 people across 158 countries. Having recently invested in a major brand refresh, the global Marketing team at HLB wanted to…
[vc_row][vc_column][vc_column_text] When our team uses the term “Brand Control”, the first response from clients is usually “you mean playing Brand police”? It’s easy to see why marketers might think the term is synonymous with being “bad cop” – and often the least “fun” part of the marketing job! But the truth is that great Brand…
[vc_row][vc_column][vc_column_text](London, UK, 10th February 2020) – Brandworkz, the award-winning Brand Management Software provider, has achieved full ISO 27001:2013 Information Security Management certification in all of the standard’s 114 controls, following a successful external, UKAS accredited audit. ISO 27001 is the globally recognised standard for information security management. The rigorous accreditation process involves inviting independent external…
[vc_row][vc_column][vc_column_text]Most marketers would argue that they implement new martech (marketing technology) in order to help them improve marketing operations; indeed, reports indicate that nearly seven in 10 marketers are turning to martech to increase overall ROI, almost half of whom doing so to drive efficiency. With over 7,000 martech solutions available, there’s no doubting the…
How marketers can fulfil their regulatory obligations – and still develop brand collateral at speed and scale If you’re in charge of marketing in a highly regulated industry – such as Insurance, Financial Services, or Healthcare – then this mini-guide is for you. Why? Because you may find that compliance considerations can slow things down.…
Retaining control over your brand in the digital era can be tricky; it can be especially difficult for marketers to make sure that their brand materials are being used correctly. A collaborative whitepaper between The Drum and Brandworkz – ‘When it comes to brand strategy: Control is King’ – looks at how marketers are delivering targeted communications,…
[vc_row][vc_column][vc_column_text]Brandworkz is delighted to announce their latest partnership, teaming up with HUT 8. This partnership agreement signed between HUT 8 and Brandworkz sees Hut 8 to provide award-winning Brand Management Software for clients across Sri Lanka and beyond. The HUT 8 team focuses on digitizing human experiences in Education, banking and tourism industries. As an agile…
The numbers have been processed and the results of the Brandworkz Brand Fitness Survey 2019 are now in! Over the summer we ran our annual “Brand Fitness” survey to investigate how active the systems and processes leading brands are using to manage their brand day-to-day. Some of the key takeaways from the research were: 85%…
[vc_row][vc_column][vc_column_text]Since starting a Brandworkz in May (how is it already nearly two months that I’ve been here?!) I’ve spent a fair bit of time musing over the power of ‘brand’ for companies. I’ll admit that it came as something of a shock to me to discover that intangible assets (intellectual property, goodwill and brand recognition)…
Here at Brandworkz, we believe that a well-managed and consistent brand is one of the holy grails of business. It’s a huge asset for your company, and one of the keys for driving value. Good branding and great brand management are the key drivers of sustainable differentiation, sales and brand value. Brand Management software can…
