It’s no surprise to see that in an increasingly globalised world, companies are paying more and more attention to the value of their brand and how it affects their overall company value. Despite this, however, some sectors are still struggling more than others with how to balance long term “brand building” with short term sales…
Like most things in life that are very important, brand consistency is difficult to achieve. These days customers are overwhelmed with messages from brands looking to catch their attention, and it is only getting worse. More messages, more marketing and more brands are always around the corner. Add to this the fact that those who…
[vc_row][vc_column][vc_column_text]The awards keep coming for Brandworkz and Baker Tilly! On Monday night at the inaugural Internal Communications and Engagement Awards in London, Brandworkz and Baker Tilly took home gold in the Best Engagement of Brand Ambassadors category. The event, held at The Brewery in Central London, celebrates the best in internal communications and showcases the…
[vc_row][vc_column][vc_column_text]Hot on the heels of winning the inaugural award for “Best Use of MarTech for Employee Engagement” at the B2B MarTech Awards last month for our work with Baker Tilly, Brandworkz are thrilled to announce that we’ve been shortlisted for 5 (yes, 5!) awards at the Internal Communication and Engagement Awards in May! We were…
We have crunched the data and the results are in! In December 2019 we conducted our brand management survey on over 3,000 brand marketers to find out their opinions on brand identity and its usage within their businesses. The survey results have given us a very insightful view of how vital marketers view good brand…
[vc_row][vc_column][vc_column_text]Award season is in full swing and while we were disappointed not to win an Oscar at this year’s event, we are delighted to be shortlisted for not one but two awards at this year’s B2B Marketing Martech Awards. The awards, presented at Get Stacked – The B2B Marketing Technology Conference – celebrate the very…
[vc_row][vc_column][vc_column_text]The first key point won’t come as a surprise: international brand consistency across Europe in financial services is low compared to many other sectors, and this is largely because of the impact of cultural differences. But the second key point is perhaps more surprising: the cultural differences we’re thinking of are more to do with…
Asset migration can be a messy business as there will typically be assets lurking in the corners of your Digital Asset Management or Brand Management System from years ago which nobody remembered you had, untagged assets, images you may not have licence rights to any longer or are out of date in other ways, peppered…
Brandworkz were extremely proud to be a sponsor at the Financial Services Forum Awards for Marketing Effectiveness this year, held at the Guildhall in London last Thursday evening. The awards promote and celebrate those within the Financial Services industry who have delivered exceptional marketing effectiveness, and we were delighted to be involved. The shortlisted entries…
Brandworkz, award-winning Brand Management Software provider, are delighted to be sponsoring The Financial Services Forum Marketing Effectiveness Awards 2018 which is taking place tomorrow at the Guildhall in London. Introduced in 2002, the Marketing Effectiveness Awards promote and celebrate those within the financial services industry who have delivered exceptional marketing effectiveness. With award categories covering…
