You’ve interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors. At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part. Now comes the work of implementation. Don’t Enter Implementation…
The idea that brand consistency leads to positive customer experience and long-term loyalty is nothing new. Pick any of our era’s most iconic names – Apple, Coke, McDonald’s – and the commercial power of constancy is clear. Busy lives rely on easy, trusted choices. Yet to what extent does the consistency principle consciously figure in…
Welcome to the latest Brandworkz webinar. This week we will be looking at building your brand through a great customer experience. In this webinar, you will learn how to enhance your brand image, differentiate yourself from your competitors, ensure a consistent message in all channels and touchpoints and how to create a loyal and trusting…
Welcome to part two of our three-part webinar series looking at marketers’ challenges in the digital era. This week we are looking at the challenge of how to ensure that the third parties who represent your company can communicate your brand consistently. In a recent poll we conducted, we found that 88% of marketers agree…
“Exceptional experiences are now your best competitive advantage”, according to Laura Ramos at Forrester research. We believe that consistent brand experiences are what set apart the truly great brand from the rest. Brands must delight customers consistently with great customer experiences. That is as in the digital world as it is in the physical world.…
The CIM Digital Summit at the British Museum held on Tuesday this week was another fantastic sold-out event from the Chartered Institute of Marketing. Brandworkz were the sponsors this time and our CEO, Jens Lundgaard, featured as a panelist in the afternoon session alongside Jeremy Waite from IBM, Maria Henkel from CIM, George Bryant from The Brooklyn Brothers,…
Brandworkz is delighted to be hosting a Client Knowledge Sharing event at our offices on Wednesday 2nd November at 3pm. We are very excited that three of our clients will share the secrets of how they use their Brandworkz digital asset management sites in their respective businesses. The idea is for everyone in the audience…
It’s time for the digital asset management industry to step up and look to the next generation of digital assets. We’re already half way through the “semantic web,” and with the upcoming predicted Web 4.0, there are exciting and challenging developments in the air. Currently many DAM systems are managing assets such as images, videos,…
[vc_row][vc_column][vc_column_text] With so much brand choice available, customers need a differentiator, a reason to buy in and keep coming back. Today, that differentiator is brand experience. Customers are demanding consistently positive interactions with their brands and if they don’t feel that connection they’ll look elsewhere. In the words of Forrester’s Laura Ramos: “Exceptional experiences are…
Digital asset management (DAM) is already established as a must-have in sales and marketing. Indeed, DAM has become the veritable beating heart of the marketing ecosystem, where internal teams and third-party partners can access and use the brand guidelines and marketing materials they need at any time, anywhere. But now powerful new influences are coming…
