[vc_row][vc_column][vc_column_text] Bringing the principles of customer engagement to the healthcare industry Two things we all know already… Under increasing competitive pressure, the healthcare industry has been witnessing a game-changing realisation of the need to provide customers with a really great brand experience. This situation has been compounded by the seismic shift of emphasis away from…
Market analyst Real Story Group have included Brandworkz digital asset management software in their latest Digital & Media Asset Management Reality Check Q1 2016. Our position within the matrix signifies our continual focus on developing new features to improve our digital asset management functionality. Please see the full matrix below. Find out more at https://www.realstorygroup.com/Reports/DAM/
From time to time a company will go through a crisis that affects the public’s perception and causes damage to the brand. These events put large amounts of pressure on different departments, not least of which is the marketing and PR department who must communicate clearly about what is going on and how the brand…
[vc_row][vc_column][vc_column_text]The much-anticipated Brandworkz London Christmas party was held on Friday 11th December this year. We started with drinks and cakes in the office during which the winner of our legendary ‘second-best employee of the year’ award was revealed. The award’s name is a company in-joke, but in seriousness, the staff vote for the person they…
We have been watching this year’s offering of Christmas TV ads and whichever country they are from, many of them share one clear trait. They are guaranteed to make you cry. Here’s Brandworkz pick of the best of the crop from around the world. Handkerchiefs at the ready. Edeka (Germany) This German supermarket brand…
Christmas has arrived in London. The decorations are up, Christmas tunes and lights adorn the streets and the seasonal spirit can be felt. High-street coffee shops are getting involved in the Christmas fun by extending their brand power with feel-good festive cups, but some are more successful than others. Waitrose Waitrose has struck gold…
[vc_row][vc_column][vc_column_text] Brandworkz 7.0.3 focuses on improving the productivity of end-users Brandworkz, the brand management and digital asset management software company has today launched its software version 7.0.3 with significant improvements to the search feature. In answer to feedback from clients, Brandworkz has focused on metadata management in this release. Fast, good quality search in a…
[vc_row][vc_column][vc_column_text]Healthcare marketing is changing as patient behaviour is changing. Time was – and not that long ago – when people went straight to the doctor if they felt unwell. But now a rapidly increasing majority go straight to the internet. Patient use of the internet for health care research increased by 12% in the last…
Healthcare marketers are faced with issues that hold back their ability to innovate. Many healthcare brands are not set up to deliver digital programs and marketers must navigate a very complex and constantly changing set of rules within the industry. Here’s a brief brand asset management Slideshare presentation with a three-step guide on how to promote innovation…
There has been a growing trend for marketing and brand teams to use their digital asset management platform more often. This is great, but here at Brandworkz we believe that every team within your business should use your DAM system because everyone within your whole organisation can affect your brand both positively and negatively. Everyone…
