Is your marketing team working as efficiently as you’d like? Can everyone find the marketing materials they need instantly? Can you be sure everyone is using the most up-to-date and approved content so your brand is consistent wherever your customers are coming into contact with it? If you answered ‘no’ to any of these questions,…
We always love to hear which features different clients like best about their uniquely customised Brand Management Software. But then one of our guys said, why don’t we ask our own internal teams about their favourite features of the inhouse Brandworkz system? After all, we face the same challenges that all brands have to tackle…
Brandworkz Brand Management Software has been named a Market Leader in the Digital Asset Management Software category for the Winter 2018 Customer Success Report published by FeaturedCustomers. FeaturedCustomers is a customer success content marketing platform for B2B business software and services. FeaturedCustomers evaluated all the potential Digital Asset Management Software companies on its platform for…
[vc_row][vc_column][vc_column_text]Businesses with strong, consistent, well managed brands have higher market valuations than their competitors. But building brand value and your brand as an asset involves much more than developing a great looking visual identity. Brand building is all about managing the customer experience whether that is through your products, packaging, price, advertising communications, website, email…
What is the secret behind a successful Digital Asset Management implementation project? It is a highly professional and experienced digital asset management Client Services team – the people who are tasked with introducing advanced software to marketers’ everyday lives. Two members of our team – Rajeev Jolly – Head of Client Services and member of…
“The customer can have a car painted any colour he wants as long as it’s black” so said Henry Ford in 1909 about Ford’s Model T. Some digital asset management vendors still view the DAM market the same way, over 100 years later. Every DAM buyer is looking for a system that is going to…
[vc_row][vc_column][vc_column_text]The end of December saw the Brandworkz team gather for our annual Brandworkz Christmas party. We started with a company meeting in our London office where we got an update about the year that was and a preview of the new features coming to Brandworkz in 2018. We stayed in the office for a small…
Word from the Society of Digital Agencies research is that 76 per cent of marketers are actively creating significantly higher volumes of content. Forester Research reckons it’s more like 90 per cent. But whatever the figures it’s a sure bet that, as a marketer yourself, you’re seeing a big increase in the amplitude of content,…
It is that time of the year when much is written about the next innovations in technology – not least digital asset management. This article isn’t so much about the major hype items going on it tech at the moment – chatbots, Alexa-type voice-input, and so on. In my opinion in many cases, these still…
Brandworkz has just hosted another in our series of Client Sharing Events. Based around the idea of Client Connections, the event is not about us; it is all about our clients. The aim is to learn from each other by hearing talks from marketers in varied industries who use Brandworkz to solve some of their…
