[vc_row][vc_column][vc_column_text]Businesses with strong, consistent, well managed brands have higher market valuations than their competitors. But building brand value and your brand as an asset involves much more than developing a great looking visual identity. Brand building is all about managing the customer experience whether that is through your products, packaging, price, advertising communications, website, email…
What is the secret behind a successful Digital Asset Management implementation project? It is a highly professional and experienced digital asset management Client Services team – the people who are tasked with introducing advanced software to marketers’ everyday lives. Two members of our team – Rajeev Jolly – Head of Client Services and member of…
“The customer can have a car painted any colour he wants as long as it’s black” so said Henry Ford in 1909 about Ford’s Model T. Some digital asset management vendors still view the DAM market the same way, over 100 years later. Every DAM buyer is looking for a system that is going to…
[vc_row][vc_column][vc_column_text]The end of December saw the Brandworkz team gather for our annual Brandworkz Christmas party. We started with a company meeting in our London office where we got an update about the year that was and a preview of the new features coming to Brandworkz in 2018. We stayed in the office for a small…
Word from the Society of Digital Agencies research is that 76 per cent of marketers are actively creating significantly higher volumes of content. Forester Research reckons it’s more like 90 per cent. But whatever the figures it’s a sure bet that, as a marketer yourself, you’re seeing a big increase in the amplitude of content,…
It is that time of the year when much is written about the next innovations in technology – not least digital asset management. This article isn’t so much about the major hype items going on it tech at the moment – chatbots, Alexa-type voice-input, and so on. In my opinion in many cases, these still…
Brandworkz has just hosted another in our series of Client Sharing Events. Based around the idea of Client Connections, the event is not about us; it is all about our clients. The aim is to learn from each other by hearing talks from marketers in varied industries who use Brandworkz to solve some of their…
Marketers are becoming increasingly responsible for buying marketing related technology and services for managing digital files. Here at Brandworkz, we are seeing a growing trend for marketers to implement a digital asset management platform, sometimes also called an online brand management portal. In line with this trend, marketing and brand teams in global companies are…
[vc_row][vc_column][vc_column_text]Digital transformation is rapidly changing the way businesses are working and has even more potential to dramatically alter the way brands behave internally and externally. More and more brands are starting to see the potential of digital for engaging their customers, streamlining processes, delivering an exceptional brand experience and creating a great internal culture. Simply…
[vc_row][vc_column][vc_column_text]What is brand asset management software, what problems does it solve and how can it help marketers? We get asked these questions often here at Brandworkz, so we’ve put together an infographic that explains all. The data comes from interviews and research we’ve done amongst our clients over many years. What we’ve learnt is that…
