Healthcare marketers are faced with issues that hold back their ability to innovate. Many healthcare brands are not set up to deliver digital programs and marketers must navigate a very complex and constantly changing set of rules within the industry. Here’s a brief brand asset management Slideshare presentation with a three-step guide on how to promote innovation…
There has been a growing trend for marketing and brand teams to use their digital asset management platform more often. This is great, but here at Brandworkz we believe that every team within your business should use your DAM system because everyone within your whole organisation can affect your brand both positively and negatively. Everyone…
[vc_row][vc_column][vc_column_text] Volkswagen has a fight on its hands. Revelations last month that the car giant manipulated testing software to make many of its vehicles appear up to twenty times cleaner have left it facing fines, lawsuits and losses. It has also been nicknamed ‘the diesel dupe’. According to London marketing consultancy, Brand Finance, VW’s brand…
[vc_row][vc_column][vc_column_text] Brandworkz, the brand management and digital asset management software company, has won a number of new clients in the UK and USA including Mitsubishi Motors UK, Fortum & Mason, and the Asphalt Pavement Association, amongst others. The Japanese car company, Mitsubishi Motors, is implementing a dealer portal for their network of dealers around the…
Over the last number of years, marketing has become a very complex network of content that is generated by marketers, third parties and consumers. The job of the marketer has also changed: now a marketer is expected to create, manage and share accurate multi-channel content at every stage of the customer journey that is on…
[vc_row][vc_column][vc_column_text]Within the healthcare industry the balance of power has moved from insurers and providers to patients. There is a change of focus to hospitality, healthcare customer experience and customer satisfaction. This SlideShare presentation offers four tips to healthcare providers to ensure great customer experience and explains how a brand management platform can help. [/vc_column_text][vc_column_text]…
Marketers are becoming increasingly responsible for buying marketing related technology and services for managing digital files. Here at Brandworkz, we are seeing a growing trend for marketers to implement online brand management or digital asset management software. In line with this trend, marketing and brand teams in global companies are using their brand management portal…
We love the unexpected. This is especially true these days where the web and smartphones have largely eradicated the element of surprise and adventure from most parts of our life. More and more brands are using this to their advantage and are running campaigns built around creating genuine surprise. We saw this in last month’s…
[vc_row][vc_column][vc_column_text]When considering the realm of healthcare marketing trends and healthcare delivery, any experienced medical professional will tell you that yesterday’s ‘patient’ must now be regarded as a ‘consumer’. We have the internet for self-diagnosis, we have social media channels to help evaluate our healthcare options and we have a potent voice in expressing our level of satisfaction…
When implementing a new digital asset management (DAM) system, it’s important to first have a firm plan in place. That way you can be as sure as possible that your project will be a success. I would say that the biggest factors for potential failure are not the software you select, but are: lack of…
