We attended the fascinating film and debate around Interaction Design last week at the V&A. On the panel were Kat Holmes from Microsoft, Josh Morenstein of Branch Creative and Nicolas Roope from Poke. Moderated by Tom Basset, the film’s creator, the debate centred on how interaction and user experience design are shaping consumer perceptions of…
[vc_row][vc_column][vc_column_text] Brandworkz, the specialist provider of digital asset management and brand asset management software has today revealed that it has won business with 25 new brands to date in 2013, representing a double digit growth in turnover. The UK headquartered company has recently won business in the USA with Transitions Optical, manufacturer of photochromic eyeglass…
[vc_row][vc_column][vc_column_text]Way back in 1597, the philosopher Sir Francis Bacon remarked, “Knowledge is power.” But in today’s world of rapid communication and dissemination of information, we might add that it is actually the sharing of knowledge that really cuts it in the power department. And that’s true in all areas of life, but especially so in…
[vc_row][vc_column][vc_column_text]Another triathlon is in the books. I’ve recently gotten into this crazy sport and have found triathlons to be quite addictive. Maybe because it’s acceptable to run around in lyrca for a few hours without anyone questioning you or maybe it’s the overwhelming feeling of accomplishment on completing the race. I’m going with option one!…
A rebranding exercise is an exciting project for any company. But it will present challenges too, not least because the process, from concept to roll-out, can take months if not years to implement. The value that your brand represents to your overall company value can be as much as 15%, and in the case of a business…
Our interaction with many brands is almost exclusively screen-based now – through a website, phone app or other screen interfaces, such as cash machines or self-service supermarket checkouts. Yet an often overlooked part of the branding and brand design is how compelling your visual identity looks onscreen and how easy it is to interact with…
It was Time to Think Different at our first co-hosted networking event with Merika Worldwide at the sumptuous Daylesford Organic Shop & Cafe in Sloane Square, London this month. Food & drink brand owners and agencies came together at this brand management event to network, share learnings and hear three inspirational speeches on different aspects…
During a recent trip to the United Sates to meet Brandworkz brand management software clients, I also had the opportunity to meet up with people from Facebook, Method, and MetaDesign. It was a fascinating trip, loaded with interesting experiences and stimulating meetings with some great people. The collective insights of professionals I met, coupled with…
[vc_row][vc_column][vc_column_text] Brandworkz, the specialist provider of digital asset management and brand management software has today released its latest software version 5.1.2. The release of Brandworkz software version 5.1.2 focuses on speed improvements and other functional enhancements requested by Brandworkz clients as well further development to the recently-launched module, Showcase. Showcase, launched separately on 26 February,…
[vc_row][vc_column][vc_column_text]There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands. Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to view FMCG companies favourably if they develop a recognisable corporate brand. Now comes the news that Johnson & Johnson have…
