If users struggle to use your digital asset management system, can’t find what they need or don’t enjoy the experience, then they won’t use it. It really is as simple as that. So how do you help them enjoy the experience and engage them to come back for more? Here are our suggestions. 1. Usability…
[vc_row][vc_column][vc_column_text]The marketing and brand management software company Brandworkz has today launched an internal Social Collaboration module as part of the Brandworkz platform. Comprising an internal Blog feature and Who’s Who listing of teams within a company, the Social Collaboration module enables marketers to build an online community within their company, align internal teams, share information…
Brandworkz CEO Jens Lundgaard rolled out the Brandworkz Roadshow in March 2014 with four bookings to speak at marketing and digital asset management events, both virtual and physical. The month kicked off with a guest lecture to the students on the Digital Asset and Media Management MA course at King’s College London. The MA addresses…
Technology for marketing went like the clappers in 2013 with new channels, technology and ways of communicating with consumers. Here are five trends for marketing technology which we heard about in 2013 which I think will become more meaningful in 2014. 1. Social media (again!) I know we’ve heard it all before, but social media…
[vc_row][vc_column][vc_column_text]Brandworkz, the specialist provider of marketing and digital asset management technology has today confirmed a strategic partnership with Differentia Consulting to provide QlikView self-service business intelligence analytics software for brand asset management. The advanced analytics offering, called Smarter.DAM provides complete information on the performance of digital asset management (DAM) activity using data captured by the Brandworkz DAM platform. It…
Brandworkz, the specialist provider of brand and marketing management technology will be exhibiting at Technology for Marketing & Advertising 2014 (TFM&A) at London’s Earls Court 2 on Tuesday 25 and Wednesday 26 February. This year we will be showcasing the latest version of our flagship marketing management platform, offering free Marketing Operations & Process Assessments and…
[vc_row][vc_column][vc_column_text]The 2014 Sochi Winter Olympics have officially started, but they have already been dubbed the worst in history, apparently due to numerous operational and ideological issues. Corruption. The Olympics are $40 billion over budget costing Russia a staggering $51 billion and some of this money can’t be accounted for. Construction setbacks. With the first wave…
Brandworkz, the specialist provider of a digital asset management software and marketing management platform has launched operations in Australia to service existing clients and expand its reach to the Asia Pacific region. Grant Gebert has been appointed to manage and run the Brandworkz Asia Pacific business from Melbourne, Australia. He will ensure that new and…
[vc_row][vc_column][vc_column_text] Digital Marketing Predictions I think we’re in for an exceptionally interesting year – with its fair share of exciting innovative trends and ideas. More specifically I think the strongest influences will be content and data. I see analytics and data taking the lead in marketing decision making and content increasingly becoming more visual. But…
[vc_row][vc_column][vc_column_text]As the year draws to a close, I thought it would be fun to look back at my predictions for brand management in 2013. They are all still relevant to marketing and brand management going into next year but let’s see how accurate I was 12 months ago! 1. The power of the story…
