[vc_row][vc_column][vc_column_text]Just imagine, for a moment, this fictional scenario. You are paying for presents in your local John Lewis store this festive season and the member of staff serving you, a Partner, is loudly rubbishing the company’s eagerly awaited Christmas television ad. You’d probably feel a little disconcerted; regardless of the ad itself, you’re a loyal…
[vc_row][vc_column][vc_column_text]Here at Brandworkz we get asked all sorts of questions by our prospects about their Digital Asset Management project planning and implementation. So we thought we’d answer the top ten Brandworkz FAQs right here. Of course, we always love to talk, so if you would like to know more about any of these, or have further…
[vc_row][vc_column][vc_column_text]We are pleased to announce that we have launched the new Brandworkz iPad app which gives you access to all your digital assets on your Apple device. You can now get all your marketing materials on your iPad while on the move.[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=C1Dwq-WsEvw” video_title=”1″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Our new app enables you to view and browse through all your folders…
[vc_row][vc_column][vc_column_text]Brandworkz, the brand management software and digital asset management software company today announced that it has launched software version 8.0. This is a major release including a completely overhauled digital asset management (DAM) module with a brand new, desktop-like user interface. “We are very excited to share our biggest release to date with our clients.…
You’ve interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors. At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part. Now comes the work of implementation. Don’t Enter Implementation…
The idea that brand consistency leads to positive customer experience and long-term loyalty is nothing new. Pick any of our era’s most iconic names – Apple, Coke, McDonald’s – and the commercial power of constancy is clear. Busy lives rely on easy, trusted choices. Yet to what extent does the consistency principle consciously figure in…
The CIM Digital Summit at the British Museum held on Tuesday this week was another fantastic sold-out event from the Chartered Institute of Marketing. Brandworkz were the sponsors this time and our CEO, Jens Lundgaard, featured as a panelist in the afternoon session alongside Jeremy Waite from IBM, Maria Henkel from CIM, George Bryant from The Brooklyn Brothers,…
Brandworkz is delighted to be hosting a Client Knowledge Sharing event at our offices on Wednesday 2nd November at 3pm. We are very excited that three of our clients will share the secrets of how they use their Brandworkz digital asset management sites in their respective businesses. The idea is for everyone in the audience…
It’s time for the digital asset management industry to step up and look to the next generation of digital assets. We’re already half way through the “semantic web,” and with the upcoming predicted Web 4.0, there are exciting and challenging developments in the air. Currently many DAM systems are managing assets such as images, videos,…
[vc_row][vc_column][vc_column_text] With so much brand choice available, customers need a differentiator, a reason to buy in and keep coming back. Today, that differentiator is brand experience. Customers are demanding consistently positive interactions with their brands and if they don’t feel that connection they’ll look elsewhere. In the words of Forrester’s Laura Ramos: “Exceptional experiences are…
