[vc_row][vc_column][vc_column_text]Thirty years ago, the 21 to 34 age group was buying 38 per cent of all new cars. By 2015, according to J.D. Power & Associates, that number had dropped to 27 per cent. Fast-changing consumer behaviour is presenting some challenges for the automotive industry. An academic paper from the University of North Carolina in…
How the automotive industry is gearing up to meet today’s customer expectations When Autotrader asked 4,000 people whether they’d prefer the car buying process to carry on just as it is, only 17 of them said they would. The rest wanted substantial change – by a massive majority. And when Accenture quizzed 10,000 customers about…
We are delighted to be ranked by G2 Crowd as one of the ‘best digital asset management software‘ platforms available on the global market. G2 Crowd, the world’s leading business software review platform, has released the Winter 2017 Digital Asset Management Grid report to help businesses make the best digital asset management software technology buying decision. The…
[vc_row][vc_column][vc_column_text]Just imagine, for a moment, this fictional scenario. You are paying for presents in your local John Lewis store this festive season and the member of staff serving you, a Partner, is loudly rubbishing the company’s eagerly awaited Christmas television ad. You’d probably feel a little disconcerted; regardless of the ad itself, you’re a loyal…
[vc_row][vc_column][vc_column_text]Here at Brandworkz we get asked all sorts of questions by our prospects about their Digital Asset Management project planning and implementation. So we thought we’d answer the top ten Brandworkz FAQs right here. Of course, we always love to talk, so if you would like to know more about any of these, or have further…
[vc_row][vc_column][vc_column_text]We are pleased to announce that we have launched the new Brandworkz iPad app which gives you access to all your digital assets on your Apple device. You can now get all your marketing materials on your iPad while on the move.[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=C1Dwq-WsEvw” video_title=”1″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Our new app enables you to view and browse through all your folders…
[vc_row][vc_column][vc_column_text]Brandworkz, the brand management software and digital asset management software company today announced that it has launched software version 8.0. This is a major release including a completely overhauled digital asset management (DAM) module with a brand new, desktop-like user interface. “We are very excited to share our biggest release to date with our clients.…
You’ve interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors. At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part. Now comes the work of implementation. Don’t Enter Implementation…
The idea that brand consistency leads to positive customer experience and long-term loyalty is nothing new. Pick any of our era’s most iconic names – Apple, Coke, McDonald’s – and the commercial power of constancy is clear. Busy lives rely on easy, trusted choices. Yet to what extent does the consistency principle consciously figure in…
The CIM Digital Summit at the British Museum held on Tuesday this week was another fantastic sold-out event from the Chartered Institute of Marketing. Brandworkz were the sponsors this time and our CEO, Jens Lundgaard, featured as a panelist in the afternoon session alongside Jeremy Waite from IBM, Maria Henkel from CIM, George Bryant from The Brooklyn Brothers,…
