[vc_row][vc_column][vc_column_text]Consumers have never had more brands fighting for their attention, which make brand consistency even more important than ever. Brands must be able to deliver a consistent message across a range of different channels to stand out from the crowd and deliver a consistent brand experience. Brandworkz teamed up with Software Advice to conduct research…
Brand experience can have a more positive effect on consumers than the best ads or celebrity endorsement. In fact Laura Ramos at Forrester Research says “Exceptional experiences are now your best competitive advantage”. In a digital world, brands must delight customers consistently with great customer experiences in every channel and at every touchpoint, or risk…
[vc_row][vc_column][vc_column_text]The Financial Services industry, like many others, is experiencing rapid change particularly in the area of digital. Marketers are forging a path with creative, original and innovative ideas. As such, businesses are starting to perceive the potential of digital for engaging customers externally, but also for streamlining internal processes. This seismic Digital Transformation has the…
[vc_row][vc_column][vc_column_text]MONIN, the world famous flavoured syrup brand and Brandworkz, the marketing and brand management software company, are delighted to announce that they have formed a business collaboration. MONIN is implementing the Brandworkz brand asset management software platform in their business to enhance their marketing operations. The system will provide MONIN marketing and sales teams, wider…
Who believes in love at first sight? It’s easy to fall for a pretty face — but will the relationship stand the test of time? Nobody knows at the outset, of course, but then again we go through this every time we invest in new software (what, you thought I was talking about something else?).…
81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those marketers believe the consistent brand experience they deliver to their customers is industry leading. This is according to an infographic based on a Brand Experience research report from brand management software provider Brandworkz and Chartered Institute…
[vc_row][vc_column][vc_column_text]Brandworkz digital asset management system has this week launched its latest software version 8.02 with improvements to web-to-print, workflow and upload speeds. Web-to-print: Improved template configuration options, ability to attach a workflow to a template, and enabling external XML data sources to map to a template. Workflow: In-built commenting and annotation tool for images and…
[vc_row][vc_column][vc_column_text]A brand’s relationship with its customers is becoming increasingly more personal and one-to-one as ever more digital channels and technology enter the marketing mix. Creating the right messaging and content to facilitate these conversations is an important part of the marketing process. Multiple internal marketing teams are involved in both the creation and distribution of…
Brandworkz, the brand asset management platform, and Templafy, the template management and document creation platform, have formed a strategic partnership that expands the scope of brand management across businesses. Brand asset management and digital asset management software are already used by companies to immerse staff in the brand and to control, manage, and distribute brand-compliant logos, images,…
“The measure of intelligence is the ability to change” said Albert Einstein. The same rule could be applied to your digital asset management (DAM) system. A system that is built with flexibility and the ability to change at the forefront of the offering is better suited to meet your needs today and into the future.…
