[vc_row][vc_column][vc_column_text]The team from brand asset management provider Brandworkz were treated to a special Christmas party last week when we headed off to Revolution Karting in Mile End for a spot of motor racing. Divided into two teams, we were pitted against each other in five qualifying races. With competitive spirit flowing, there were some exciting…
The power of branding will be proved if a review on plain packaging for cigarettes leads to new laws in England. Since last December cigarette packets in Australia have been confined to a drab olive green (a colour with a proven low appeal), bear photos of smoking-related disease, and, crucially, are only differentiated by the…
We were excited to host our latest Users Group Meeting at our London office last week. This time we were joined by eight of our clients from the USA and one from Germany who participated by webinar and watched the presenters on video along with the UK clients in the room with us. The newest…
Jens Lundgaard looks at some of the recent charity rebrands One of the biggest success stories in the third sector, Movember is well underway and is the UK’s most talked-about charity of 2013, according to the Charity Brand Index this month. Movember was hatched by a group of pub-mates in Australia in 2003 and in the…
Brandworkz, the specialist provider of brand management software and digital asset management presented to exhibitors at World Travel Market, the leading travel industry exhibition in London, to help the travel and tourism industry players promote their destinations and brands more effectively. The company has strengthened its tourism industry client roster by winning business from Turismo…
He’s been saving the world from assorted villains these past 50 years – and now James Bond is backing Britain. Currently being aired in 21 countries, VisitBritain’s new promotional campaign has put 007 on the case. VisitBritain’s ‘GREAT Britain’ campaign also draws together major events, sporting achievements and commercial partners to promote the UK as a…
Poverty, struggle, dignity, purpose and pride aren’t often terms used by banks. But these make up the central message of TSB, Britain’s self-proclaimed ‘newest bank’, following its release on to the high street by Lloyds Banking Group, which acquired it in 1995 and will resell it next year, according to EU competition rules. What is…
[vc_row][vc_column][vc_column_text]Ralph Windsor of Digital Asset Management News has written a review of our latest brand management software release, Brandworkz Version 6.0. Brandworkz 6.0 proudly boasts no new features but is packed with usability enhancements and now has mobile device support. The review features quotes from our Head of Development Joel Stobart and offers interesting insights…
Brandworkz Founder and CEO Jens Lundgaard sat down with Jeremiah Karpowicz of The DAM Coalition to discuss Brandworkz and the future of digital asset management software. We had an opportunity to talk with him about their software and how it can and has impacted individuals and companies across the world. Their platform is more than…
Any brand manager will be only too well aware of the pressures that go with a new rebranding strategy. But the recent run of high-profile rebranding launches that have backfired badly, including Everton FC (as reported in Design Week recently), has pointed up even more sharply the need for caution and prudence in rebranding strategy…
