[vc_row][vc_column][vc_column_text]Compliance is just part of the job for marketers in financial services and other highly regulated industries. Every company has a set of systems and processes in place to try and help avoid the cost of being non-compliant. The biggest challenge for marketers around compliance isn’t the processes or the number of rules and regulations,…
[vc_row][vc_column][vc_column_text]Digital has the power to transform business. Businesses in every sector are starting to go through a digital transformation. One industry, in particular, is the financial services sector. Brands in this industry are starting to wake up to the potential of digital and its ability to integrate and streamline entire business processes. This SlideShare offers…
Before the internet transformed the way we purchase goods and services, brands relied on advertising and communications to emotionally engage us. Not much has changed, except today, regardless of how much we buy into overt messaging, a lot more is riding on our loyalty. The most compelling ad campaign will still struggle to counteract the…
“Customer experience is now clearly at the heart of digital transformation, and digital is at the centre of that customer experience.” So says Anatoly Roytman, who has a deep understanding of digital transformation processes as managing director of global digital commerce leader, Accenture Interactive. But first, let’s define exactly what is implied by the concept…
[vc_row][vc_column][vc_column_text]Managing a brand, producing thousands of marketing materials and overseeing consistency can be a tough call, particularly if you have decentralised teams working in different locations who need to create or localise artwork. For the University of Greenwich, this is particularly true. Its campus encompasses numerous small office units spread across the 17th-century buildings of…
[vc_row][vc_column][vc_column_text]Simply, Digital & Print Templates enable your marketing teams to produce top-notch artworks in-house – no digital or design skills required. Better still, this technology saves marketing production costs and simultaneously drives up brand compliance and consistency. So that’s not a bad start. Let’s drill down a bit and find out how Digital & Print…
[vc_row][vc_column][vc_column_text]We are very proud to bring you our latest case study from a client doing enormously important work in the fight against hunger across the globe. Action Against Hunger is a not-for-profit humanitarian organization with operations on the ground in more than 40 countries. We talked to our client Lucy Shaverin, the Creative Content Manager…
[vc_row][vc_column][vc_column_text]There has been a growing number of B2B MarTech vendors coming out of the UK to challenge the dominance of Silicon Valley. These brands have unique offerings that enable B2B marketers to target and reach companies in a more efficient strategic manner. Brandworkz Brand Management Software has been included in the UK’s top B2B companies…
[vc_row][vc_column][vc_column_text]A high priority for any software buyer should be end user adoption of the technology – but this part of the process often gets forgotten in the process of selecting a vendor and implementing Digital Asset Management or Brand Management Software. In addition, this important step is rarely supported by vendors. As a buyer you…
[vc_row][vc_column][vc_column_text]The Codified DAM Consultant, has published a revealing article exploring three of the most popular Digital Asset Management use-case scenarios and outlining the vendors who most accurately match those. The Codified DAM Consultant is a metrics-based strategy toolset. Aiming to help buyers of DAM navigate the complex digital asset management landscape, it applies an impartial…
