In this month’s Staff Profile we are introducing you to Sindhuri Addada. Sindhuri is originally from India, but lives in London now with her husband. She is Brandworkz Software Test Analyst which I’m sure you can guess from the job title, means she is in charge of managing and performing all the testing of Brandworkz…
[vc_row][vc_column][vc_column_text]A total of 81% of CEOs in top-performing companies are now actively using IT to achieve business strategy. That statistic from professional services provider PwC’s Digital IQ study demonstrates a significant gear-change in the way IT is being deployed at a strategic level in today’s high-flying businesses. We at Brandworkz have also become aware of…
On Friday the 27th of March brand management software provider Brandworkz London staff went for an afternoon of monkeying around. To celebrate a great Q1 we went to Go Ape in Trent Park. It was a great afternoon of Tarzan swings, zip lines and a challenging high ropes course. There were a few screams and…
This digital asset management infographic looks at the 10 core characteristics of a great digital asset management system as outlined by the DAM Foundation to ensure that buyers get digital asset management systems that are fit for purpose. The DAM Foundation is an organization that brings standards and best practice to the digital file management…
We’ve seen how much marketing is evolving and became a technology-powered discipline. Digital Asset Management is playing a significant role in empowering marketers and brand specialists all over the world to deliver a consistent customer experience through an integrated marketing strategy. There are many valuable articles written to educate marketers and business people about how…
In our blog a few weeks ago we looked at what customer experience is and how it is key in helping you to differentiate your brand from your competitors, create a loyal customer base and build a strong brand that customers will trust. In an EY survey to over 32,000 retail bank customers globally they…
[vc_row][vc_column][vc_column_text]Barack Obama certainly stirred up some ferocious debate a few years ago with his cutting-edge ‘Obamacare’ proposals. But the effects of the president’s plans cut much deeper than the political wrangling surrounding the proposals themselves. Since the Patient Protection and Affordable Care Act was signed into law in 2010, the changes have compelled the US…
[vc_row][vc_column][vc_column_text]As we’ve written about before on this blog, there are a number of challenges for those working in Financial Services marketing. We’ve created an infographic which identifies the top three and gives our suggested solutions and how brand management tools can help. Do you recognise the issues here? To learn more about Brandworkz for Financial Services…
[vc_row][vc_column][vc_column_text]In software release 6.3, we have focused on how Brandworkz can improve marketing processes, giving our clients the ability to adhere to brand and industry compliance rules in an automated way, reducing dependency on manual processes. We have also given certain sections within Brandworkz a UI overhaul to improve the overall look and feel of…
[vc_row][vc_column][vc_column_text]In our latest blog series we’ve been looking at some of the common issues and challenges faced by marketers in the financial services industry. One of the top challenges is consumers’ lack of faith in financial organizations. The 2014 Edelman Trust Barometer found that only 48% of consumers globally trusted companies in the financial services…
