Brandworkz UK User Group Meeting

Brandworkz held its Q2 User Group meeting on Thursday 23rd April. We welcomed several UK-based clients to our new office in Highbury to learn about new features from the last three software releases and to share news about some exciting projects on the horizon for Brandworkz brand and digital asset management software. We also gave our clients…

Marketing and IT Must Stop Battling Each Other and Start Collaborating

[vc_row][vc_column][vc_column_text]A total of 81% of CEOs in top-performing companies are now actively using IT to achieve business strategy. That statistic from professional services provider PwC’s Digital IQ study demonstrates a significant gear-change in the way IT is being deployed at a strategic level in today’s high-flying businesses. We at Brandworkz have also become aware of…

Brandworkz staff went to Go Ape

On Friday the 27th of March brand management software provider Brandworkz London staff went for an afternoon of monkeying around. To celebrate a great Q1 we went to Go Ape in Trent Park. It was a great afternoon of Tarzan swings, zip lines and a challenging high ropes course. There were a few screams and…

6 brilliant articles about digital asset management you need to read

We’ve seen how much marketing is evolving and became a technology-powered discipline. Digital Asset Management is playing a significant role in empowering marketers and brand specialists all over the world to deliver a consistent customer experience through an integrated marketing strategy. There are many valuable articles written to educate marketers and business people about how…

Branding trends in the US Healthcare industry: healthcare marketing trends

[vc_row][vc_column][vc_column_text]Barack Obama certainly stirred up some ferocious debate a few years ago with his cutting-edge ‘Obamacare’ proposals. But the effects of the president’s plans cut much deeper than the political wrangling surrounding the proposals themselves. Since the Patient Protection and Affordable Care Act was signed into law in 2010, the changes have compelled the US…

Financial Services Marketing – how to overcome the challenges

[vc_row][vc_column][vc_column_text]As we’ve written about before on this blog, there are a number of challenges for those working in Financial Services marketing. We’ve created an infographic which identifies the top three and gives our suggested solutions and how brand management tools can help. Do you recognise the issues here? To learn more about Brandworkz for Financial Services…

Brandworkz 6.3 Release Notes – “A compliant brand marketing processes”

[vc_row][vc_column][vc_column_text]In software release 6.3, we have focused on how Brandworkz can improve marketing processes, giving our clients the ability to adhere to brand and industry compliance rules in an automated way, reducing dependency on manual processes. We have also given certain sections within Brandworkz a UI overhaul to improve the overall look and feel of…