Brandworkz hosted another successful Users Group Meeting at the office this week. Our clients came along to meet other users, learn about new features in our release 5.1.1 and provide valuable input on UI updates due to be implemented in our next releases. Jens (CEO), Joel (Head of Development) and Ollie (Head of UI) gave…
[vc_row][vc_column][vc_column_text]Not Apple, not General Motors, not Microsoft. If we’re talking the really big brands currently dominating American consciousness, we’re talking politics—the 2012 US presidential election, specifically. While the Democrats and Republicans slug it out in a bid to win the hearts and minds of voters, the essential need for closely controlled brand management becomes ever more evident.…
[vc_row][vc_column][vc_column_text]Creating effective and consistent marketing with technology has been a trend for a while now – but what do you do when the majority of your business is still in the ‘real world’. Much is said about production efficiencies, just-in-time delivery, virtual offices and so forth. They save money. They make the world a better and…
The last IPA Bellwether report indicated that UK marketing spending had fallen due to deteriorating business confidence and cost-cutting measures. Marketing budgets were hit by weaker than expected sales and concerns about the strength of the economy in Europe. In the face of reduced budgets, the challenge for marketers is to find ways to become…
Your brand guidelines and brand manual are the most important documents your company will ever produce. A bold statement, but the truth is that these documents are your brand ‘bible’. They communicate why you exist, tell your brand stories, and communicate how it should be expressed. Everyone tasked with communicating your brand should be consulting…
[vc_row][vc_column][vc_column_text]The world is experiencing some extraordinary economic conditions. Who ever thought that a growing number of European countries would find themselves on the edge of financial collapse? This uncertainty is affecting businesses across the board and no-one, including B2B companies, is exempt from the pain that this recession is causing. The levels of uncertainty are…
Brandworkz was mentioned in this week’s edition of Shortlist Magazine, a men’s lifestyle magazine. This week Brandworkz Brand Asset Management Software Founder and CEO, Jens Lundgaard was recently in America. In his search for something to eat Jens began scouting suitable restaurants, when he noticed some interesting names for restaurants and bars, with one…
[vc_row][vc_column][vc_column_text]Brant Long, Global Brand Director at property consultancy Jones Lang LaSalle discusses building a global brand from a decentralised business and explains what marketers can learn from TV’s The Wire. Your logo and outfacing communications may be bold examples of corporate design, but the internal perception and management of any brand requires subtlety, sophistication and…
No-one can fail to have been inspired by the 2012 Olympics we have just witnessed. Sports men and women competing at the top of their game to win the highest prize possible in sport. They invest years preparing for the moment they go for gold. It is humbling and also motivating to witness that determination…
[vc_row][vc_column][vc_column_text] Clothing and food retailer Marks & Spencer (UK) recently announced plans for brand extension M&S Bank, with branches to be located in its stores. Wholly owned by HSBC, the bank’s brand is, nonetheless, fronted by M&S. Some believe the brand extension could be a canny move by the retailer because 15% of its customers already…
