[vc_row][vc_column][vc_column_text]Welcome to the new Brandworkz review of all things brand, marketing and brand management. This will be a quarterly series where we highlight some of brand and marketing stories that made the headlines, best practice tips from third party sites, developments in the world of brand management and take a look at some of the…
[vc_row][vc_column][vc_column_text]Get to know the Brandworkz team a little better with our new interview series. First up this month is John Smit our New Business/Channel Sales Manager who has some very exciting news to announce! How long have you worked at Brandworkz? About a year and a half now – it’s absolutely flown by! …
[vc_row][vc_column][vc_column_text] Is there a such thing as too much brand control? Maintaining brand control is the natural reaction that most brand managers have when it comes to brand management. As I know this myself only too well, this is never truer than after a rebrand! After a recent brand refresh, I was determined to ensure…
[vc_row][vc_column][vc_column_text]“One brand, one voice”. It’s a maxim that you hear often, and quite rightly so we believe. But what does it mean? Why is having a united and consistent brand so important for an organisation, even internally? Along with sharing a vision and values, sharing a consistent brand identity (both visually and verbally) can be…
[vc_row][vc_column][vc_column_text]Award-winning Brand Management software platform Brandworkz is delighted to announce that they have been selected by HLB to implement a worldwide Brand Management solution. HLB is a global advisory and accounting network, employing over 29,000 people across 158 countries. Having recently invested in a major brand refresh, the global Marketing team at HLB wanted to…
[vc_row][vc_column][vc_column_text] When our team uses the term “Brand Control”, the first response from clients is usually “you mean playing Brand police”? It’s easy to see why marketers might think the term is synonymous with being “bad cop” – and often the least “fun” part of the marketing job! But the truth is that great Brand…
[vc_row][vc_column][vc_column_text](London, UK, 10th February 2020) – Brandworkz, the award-winning Brand Management Software provider, has achieved full ISO 27001:2013 Information Security Management certification in all of the standard’s 114 controls, following a successful external, UKAS accredited audit. ISO 27001 is the globally recognised standard for information security management. The rigorous accreditation process involves inviting independent external…
[vc_row][vc_column][vc_column_text]Most marketers would argue that they implement new martech (marketing technology) in order to help them improve marketing operations; indeed, reports indicate that nearly seven in 10 marketers are turning to martech to increase overall ROI, almost half of whom doing so to drive efficiency. With over 7,000 martech solutions available, there’s no doubting the…
[vc_row][vc_column][vc_column_text]Brandworkz is delighted to announce their latest partnership, teaming up with HUT 8. This partnership agreement signed between HUT 8 and Brandworkz sees Hut 8 to provide award-winning Brand Management Software for clients across Sri Lanka and beyond. The HUT 8 team focuses on digitizing human experiences in Education, banking and tourism industries. As an agile…
[vc_row][vc_column][vc_column_text]Since starting a Brandworkz in May (how is it already nearly two months that I’ve been here?!) I’ve spent a fair bit of time musing over the power of ‘brand’ for companies. I’ll admit that it came as something of a shock to me to discover that intangible assets (intellectual property, goodwill and brand recognition)…
