[vc_row][vc_column][vc_column_text] What banking and financial services brands can learn from those who are doing it right. Savvy brands are putting user experience at the centre of their customer engagement strategies, and in today’s world, the focus is the smartphone. The mobile-first approach is becoming standard practice, and brand design is evolving with it. As more…
When Apple Pay launched in the USA in October 2014, more than a million credit cards were registered in the first three days. In the first six months after Apple Pay went live in the UK, more than 3.2 million journeys were made on the London transport network, originating from almost 200,000 smart phones. By…
So we are out of the EU. Personally, I feel a bit like when someone you know has died. You don’t quite believe it, and it takes some time to sink in. Not that I’m a massive Euro-fan (some of the mindless bureaucracy drives me nuts), but I still thought we would be better in.…
[vc_row 0=””][vc_column][vc_column_text 0=””]Building a marketing technology company takes more than just a great product and a ready market. What’s needed is a person who can inspire potential end-users about how the platform will positively impact their working lives. Speaking to Steve McGowan, Brandworkz head of business development, his wisdom, knowledge and experience of digital asset management (DAM)…
Brandworkz is proud to be counted as one of the most transparent digital asset management vendors, having been included in the 2016 DAM News Vendor Pricing Survey. Conducted by Ralph Windsor from DAM News, it is the first of its kind in the DAM industry. We are delighted to be reviewed alongside our peers as we believe…
The Chartered Institute of Marketing has produced an infographic with key data from the research they carried out with brand asset management system provider Brandworkz into brand experience. The research was conducted with 2,200 marketing leaders working within international organizations around the world. It looked into some of the challenges and opportunities marketers face when aligning internal teams…
We are delighted to have been included as one of Capterra’s top twenty most popular digital asset management software products in 2016. The report ranks the top vendors in the DAM software market according to the number of customers, users, and social presence. According to Capterra, buyers often ask “which is the most popular option?”…
[vc_row][vc_column][vc_column_text]It is extreme sport season here at Brandworkz as three of our team have taken part in mud-drenched mayhem at endurance events over the last couple of weekends. Brandworkz digital asset management lead front-end developer James Seabrook completed Tough Mudder at the beautiful Belvoir Castle in Grantham with a group of friends. They didn’t get…
[vc_row][vc_column][vc_column_text] Brandworkz, the brand management software and digital asset management software company has today launched software version 7.1 with significant improvements to search, infrastructure and reliability. This release of software version 7.1 sees improvements in three key areas: A complete overhaul of the Search Major infrastructure improvements as Brandworkz moves hosting to Amazon Web Services. Other improvements…
[vc_row][vc_column][vc_column_text]The title of this blog probably sounds like common sense; of course you’d want to protect your brand investment. Who wouldn’t? However, it’s not always as easy as you think it would be. Many thousands of pounds are spent directly and indirectly on brand every year. Good brands can increase a company’s value. Brand is…
