[vc_row][vc_column][vc_column_text]The title of this blog probably sounds like common sense; of course you’d want to protect your brand investment. Who wouldn’t? However, it’s not always as easy as you think it would be. Many thousands of pounds are spent directly and indirectly on brand every year. Good brands can increase a company’s value. Brand is…
Customer experience is becoming a key focus in marketing right now. A report just published by the Economist Intelligence Unit and Marketo found that three quarters of marketers surveyed predicted that in three to five years time the marketing function will be almost entirely responsible for overseeing customer experience. You know things really are changing…
Your digital assets have never been more essential to your business. Customers expect to interact with your brand through multiple channels and in multiple file formats. Everything from video to images is required to portray your brand and its products in the right light to customers on and offline. But managing digital assets can be…
[vc_row][vc_column][vc_column_text]How to innovate in healthcare marketing while remaining compliant Every marketer is focussed on innovation. We exploit new digital marketing channels and develop creative content to engage and retain customers. However, what makes it hard for healthcare marketers is the need to navigate complex and constantly changing regulations in the journey to new ways of…
The voice of the consumer has never been so powerful. Social media and online reviewing have given customers and their experiences a phenomenal opinion platform, a value and status that cannot – and isn’t – being ignored. As consumers we all put certain brands above others and in return expect them to deliver on their…
There are some who claim that innovation is dead within the brand asset management and digital asset management industry. At Brandworkz we are consistently improving our offering based on the feedback we receive from our clients combined with industry analysis and wider technical innovations. As such we have created an asset management SlideShare presentation with…
[vc_row][vc_column][vc_column_text] Here’s a sobering fact: the British public currently rates the financial services industry at the very bottom of the heap for reputation. Yes, our financial sector comes in at number 26 out of 26 in a recent YouGov survey, even lower than the gambling industry at 25. The poll shows the public perception of…
In the world of technology, it takes an enormous amount of effort to build a product that people enjoy using. The secret? Simplicity. An interface that is easy and intuitive to use, but that can execute complex business tasks simply will get used again and again. But behind the seemingly effortless front-end of a successful…
The CIM Brand Health Summit held yesterday must be up there with one of the most interesting and high quality events we’ve been involved in here at Brandworkz. Brandworkz has been part of a large CIM brand experience research survey as the sponsor, and the results were unveiled at the Summit yesterday. Jens Lundgaard, our…
We held our first Brandworkz User Group meeting of 2016 on Wednesday and Thursday this week. We were delighted to host our UK clients at a User Group meeting at our London office where we showed them the latest features and improvements in releases 7.0.3 and 7.1. Along with a preview of the 2016 roadmap, there was…
