I think it’d be nearly impossible to have not noticed Airbnb’s rebrand last week. It has been a popular topic of conversation on social media, even trending on twitter for a time. While there was some backlash in response to the new logo with references about it looking like a certain piece of female anatomy…
Blake Cahill, Head of Global Digital Marketing at Phillips, is unequivocal about the importance of understanding today’s fast-moving mobile and social technologies. ‘As a marketer,’ he says, ‘if you don’t understand those technologies well and how they’re being used by relevant audiences, it’s going to make it incredibly tough for you to do your job…
This week we held our Q3 User Group Meeting for our UK clients at our neighbouring gastropub, the Pig and Butcher. Thank goodness for friendly neighbours prepared to let us use their space, as it was the hottest day of the year thus far and we had too many clients to host the meeting in…
On Friday I had the pleasure of returning to my alma mater, Henley Business School, for a day of fun and sunshine at the Henley Royal Regatta. I was able to show off the school to our CEO, Jens Lundgaard and my colleagues, Anna Cotton, Head of Marketing, Rajeev Jolly, Head of Project Management and…
The demands on a marketer’s time are ever-expanding and research by integrated brand management technology company, Brandworkz has revealed that marketers and brand managers are wasting an average of almost one hour, or 10%, of every day, fielding requests for digital assets such as images, logos, marketing artworks and documents from internal teams and external…
Brandworkz, the marketing and brand management software company, announces today that it has won new clients in the UK and US including Reward Gateway, TDSi and a global insurance company, amongst others. Reward gateway is an employee benefit company which creates communication plans for its 1,000 customers worldwide. The company will use the Brandworkz platform…
Many of you will have heard that Carphone Warehouse is merging with Dixons, Currys and PC World to become Dixons Carphone. I’m probably not alone in thinking they’ve come up with a terrible name – not least because the associations that spring to mind are somewhat dubious. One could of course argue that it really…
Another election, another Twitter blunder. A clutch of political hopefuls has (once again) come a cropper in the run-up to this week’s local elections. Tory council candidate David Bishop resigned earlier this month after retweeting anti-Islamic messages, while UKIP council candidate Harry Perry has been suspended by his party after tweeting that Islam was ‘evil’…
[vc_row][vc_column][vc_column_text]Brandworkz, the marketing and brand management software company, is pleased to announce that it has picked up a new client, A2Dominion. A2Dominion is a not-for-profit social housing company with properties in London and the South East. With over 34,000 homes, the company is one of the country’s leading providers of high quality housing and services.…
I have come across a number of stories recently, about brands that have tried to ignore their customers or their brand values (or both) in the process of repositioning. The outcome is rarely a good one. So, what does happen when senior management runs with a vision that doesn’t fit with what customers believe about…
