[vc_row][vc_column][vc_column_text]As we’ve written about before on this blog, there are a number of challenges for those working in Financial Services marketing. We’ve created an infographic which identifies the top three and gives our suggested solutions and how brand management tools can help. Do you recognise the issues here? To learn more about Brandworkz for Financial Services…
[vc_row][vc_column][vc_column_text]In software release 6.3, we have focused on how Brandworkz can improve marketing processes, giving our clients the ability to adhere to brand and industry compliance rules in an automated way, reducing dependency on manual processes. We have also given certain sections within Brandworkz a UI overhaul to improve the overall look and feel of…
[vc_row][vc_column][vc_column_text]In our latest blog series we’ve been looking at some of the common issues and challenges faced by marketers in the financial services industry. One of the top challenges is consumers’ lack of faith in financial organizations. The 2014 Edelman Trust Barometer found that only 48% of consumers globally trusted companies in the financial services…
[vc_row][vc_column][vc_column_text]We’ve been so busy moving into our new office and getting 2015 under way that we haven’t written about our lovely staff in a while. So, meet Martin Powell. Martin is part of the development team here at Brandworkz. He’s a back end developer, so he helps write the code for the software – essentially…
Brandworkz went back to school on Monday! Abigayle Norman, Content Marketing Manager, and Jens Lundgaard, Brandworkz CEO had speaker engagements at Henley Business School and the University of East Anglia respectively. I went back to Henley Business School where I earned my Master’s degree in Marketing and International Management back in 2013. I went to…
[vc_row][vc_column][vc_column_text]Digital asset management and brand asset management software company Brandworkz has today released version 6.3, which is rolling out to clients. Brandworkz has focused on features and fixes that will improve marketing processes. This gives clients the ability to adhere to brand and regulatory compliance rules in an automated way and reduce dependency on manual…
[vc_row][vc_column][vc_column_text]While the rest of the commercial world has been free to develop social media strategies to engage with existing and future customers, the financial services and insurance sector has had to be more circumspect until now, chiefly due to the fetters of legislation in terms of compliance, data protection and privacy. As a result, integrating…
Our CEO, Jens Lundgaard, is set to speak at a financial services industry conference on 3 March 2015 called ‘Optimise the digital customer journey in financial services’. With a number of speakers across the day, the sessions will explore how to boost digital performance with engaging content and integrated cross-channel marketing strategies. Jens’ speech is titled ‘How…
Is there a better way to start your week off that sitting and watching adverts at work and not getting in trouble for it? Well I got to do just that with the Super Bowl ads! Last night 110 million people across the world tuned into the Super Bowl to watch the Seattle Seahawks and…
US based marketing and digital workplace analyst firm Real Story Group have published their latest Digital and Media Asset Management Reality Check Q1 2015. The latest Reality Check maps the different digital asset management vendors based on how the vendor is changing and how their product is changing, ranging from slow to rapid. Brandworkz digital…
