[vc_row][vc_column][vc_column_text]Most marketers would argue that they implement new martech (marketing technology) in order to help them improve marketing operations; indeed, reports indicate that nearly seven in 10 marketers are turning to martech to increase overall ROI, almost half of whom doing so to drive efficiency. With over 7,000 martech solutions available, there’s no doubting the…
[vc_row][vc_column][vc_column_text]Brandworkz is delighted to announce their latest partnership, teaming up with HUT 8. This partnership agreement signed between HUT 8 and Brandworkz sees Hut 8 to provide award-winning Brand Management Software for clients across Sri Lanka and beyond. The HUT 8 team focuses on digitizing human experiences in Education, banking and tourism industries. As an agile…
[vc_row][vc_column][vc_column_text]Since starting a Brandworkz in May (how is it already nearly two months that I’ve been here?!) I’ve spent a fair bit of time musing over the power of ‘brand’ for companies. I’ll admit that it came as something of a shock to me to discover that intangible assets (intellectual property, goodwill and brand recognition)…
[vc_row][vc_column][vc_column_text]The awards keep coming for Brandworkz and Baker Tilly! On Monday night at the inaugural Internal Communications and Engagement Awards in London, Brandworkz and Baker Tilly took home gold in the Best Engagement of Brand Ambassadors category. The event, held at The Brewery in Central London, celebrates the best in internal communications and showcases the…
[vc_row][vc_column][vc_column_text]Hot on the heels of winning the inaugural award for “Best Use of MarTech for Employee Engagement” at the B2B MarTech Awards last month for our work with Baker Tilly, Brandworkz are thrilled to announce that we’ve been shortlisted for 5 (yes, 5!) awards at the Internal Communication and Engagement Awards in May! We were…
[vc_row][vc_column][vc_column_text]Award season is in full swing and while we were disappointed not to win an Oscar at this year’s event, we are delighted to be shortlisted for not one but two awards at this year’s B2B Marketing Martech Awards. The awards, presented at Get Stacked – The B2B Marketing Technology Conference – celebrate the very…
[vc_row][vc_column][vc_column_text]The first key point won’t come as a surprise: international brand consistency across Europe in financial services is low compared to many other sectors, and this is largely because of the impact of cultural differences. But the second key point is perhaps more surprising: the cultural differences we’re thinking of are more to do with…
Asset migration can be a messy business as there will typically be assets lurking in the corners of your Digital Asset Management or Brand Management System from years ago which nobody remembered you had, untagged assets, images you may not have licence rights to any longer or are out of date in other ways, peppered…
Brandworkz were extremely proud to be a sponsor at the Financial Services Forum Awards for Marketing Effectiveness this year, held at the Guildhall in London last Thursday evening. The awards promote and celebrate those within the Financial Services industry who have delivered exceptional marketing effectiveness, and we were delighted to be involved. The shortlisted entries…
Brandworkz, award-winning Brand Management Software provider, are delighted to be sponsoring The Financial Services Forum Marketing Effectiveness Awards 2018 which is taking place tomorrow at the Guildhall in London. Introduced in 2002, the Marketing Effectiveness Awards promote and celebrate those within the financial services industry who have delivered exceptional marketing effectiveness. With award categories covering…
