Businesses with strong, consistent, well managed brands have higher market valuations than their competitors, but building brand value involves much more than developing a great looking visual identity. Brand building is all about managing the customer experience whether that is through your products, packaging, price, advertising communications, website, email marketing or even your sales personnel.…
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and Marketing Directors, as well as many Branding and Marketing agencies. Silicon Valley is of course incredibly dynamic and forward-thinking when it comes to software and technology across every industry sector. Indeed, one of our own clients is located…
Brand building is one of the few differentiating factors that marketers can fully control, says Jens Lundgaard, Founder and CEO at Brandworkz How do you build and manage a powerful brand, differentiate yourself from the competition and build your business? More than ever branding and good brand and digital asset management are the keys to…
Controlling brand management and consistency is a struggle that many if not all brand and marketing managers face over the course of their working lives. Keeping track of a global brand across a myriad of communication channels is key to maintaining its strength, which translates into customer acceptance and ultimately sales. Brand consistency is vital…
How many businesses do you know that have fragmented over time, resulting in different business divisions behaving or communicating independently from the rest? I can think of many. This lack of brand unity can either be caused by business mergers and acquisitions; companies are put together in a hurry and when there are frequent are…
The latest edition of Brandworkz, Version 5.0 is to be revealed at marketing technology exhibition, TFM&A at Earls Court 2, London on 28 & 29 February. Brandworkz Brand Management Software technology is further strengthened with this major release. Brandworkz version 5.0 gives brand and marketing managers more tools than ever before to manage their brands…
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